Articles Tagged ‘CBC’
CBC outlines the three pillars of its updated structure
The changes include new roles for Sally Catto and Susan Marjetti, and a decentralizing of CBC’s media operations.
ICYMI: Hasbro assigns MediaCom, CBC brings on Lady Dicks
Plus, BNN Bloomberg business series Sidelines returns and Outfront celebrates one year of programmatic action.
Women’s game drives gains for All-Star Weekend
Aside from being the first Weekend to feature a women’s game (which helped lift the Skills Comp by 20%), the event also featured unique ad placements.
ICYMI: CBC switches up The National, Uber hires new global head of media
Plus, Sportsnet ratings increase at midseason and Now Magazine ups editorial staff following Media Central acquisition.
Move over Sheldon, Shaun wins prime time: Recapping Fall TV 2019
We go through the top new shows, the strongest veterans and the shows that are transitioning into middle age.
Jean Mongeau on weaning off hockey and the future of broadcasting
The outgoing CRO of CBC/Radio-Canada’s media solutions is the first subject of our annual tradition, but despite his impending departure, his passion for a healthy industry is stronger than ever.
CBC releases details, including sponsors, for Fridge Wars
Appliance and CPG brands have gotten in on the action.
ICYMI: Fans push back for Anne, social media shopping climbs
Plus, The AdClub’s Magazine Day will honour Beverly Topping as Ken Hunt provides the keynote.
CBC lifts the curtain on 2020 premiere dates
The pubcaster also unveiled its premiere dates for CBC Gem Canadian originals Hey Lady! and Good People.
CBC cuts budget, issues redundancy notices
According to the Canadian Media Guild, fewer than 10 redundancy notices have been issued thus far.
Sour Grapes: Don Cherry, diversity and the future of hockey
Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.
Canadians tune in for CBC election coverage: Numeris
The pubcaster won the week with more than 2 million viewers to its election special, while NHL action drew in western markets.
