Articles Tagged ‘CBC’
The CBC’s plan to integrate YouTubers
Execs from the pubcaster and Fullscreen on brand integrations, the need for more French creators and adding content to TV.
CBC pacts with Fullscreen
The pair are aiming to attract brands and Canadian YouTubers with the launch the CBC|Fullscreen Creator Network.
What Scion sees in The Plateaus
How a web series about a fake band and a car company turned the traditional funding model on its side.
Corus stations switch from CBC to CTV
The CRTC has approved the request to switch the Ontario stations over to CTV programming from the CBC.
Steven and Chris to end following Sabados’ exit
The co-host released a statement Friday around the show’s future following the death of Christopher Hyndman earlier this month.
Christopher Hyndman of Steven and Chris passes away
The co-host of the CBC lifestyle series died early Tuesday morning.
Pan Am Games’ CBC closer nets 2 million viewers
Overall, 63% of Canadians watched at least part of the event on CBC and Radio-Canada.
Data Dive: Pan Am Games get Canadians talking
According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.
Should CBC go ad-free?
A Senate committee has tabled a report recommending an examination into the costs and benefits of TV advertising on CBC/Radio-Canada.
CBC extends Pan Am games broadcast
The broadcaster has added to its primetime and daily coverage of the third-largest global sporting event.
Pan Am closing ceremony on CBC nabs star lineup
The Pan Am Games organizing committee announced this morning that Kanye West will topline the closing broadcast ceremony, to air on CBC.
Pan Am opener draws nearly two million
New Canadians made up about 20% of the TV audience for the opening ceremony of the 2015 Pan Am Games.
Former CBC exec Tal Riff moves prodco-side
Riff, former senior specialist of brand development at CBC, has joined a Canadian production company to spearhead its push into branded content.
Stanley Cup Final takes the week
The hockey league final was the most watched single-night program for the week of June 15 to 21.
Local ads down, national up for radio: CRTC
The pubcaster has released a report detailing the 2014 results of commercial radio stations.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
