Articles Tagged ‘CBC’
Weekend hockey brings big Olympic numbers
Viewership over the weekend peaked at 7.6 million on Sunday with Canada beating Finland in Men’s Hockey.
How Canadians are using smartphones during the Olympics
New data from IDC Canada shows that just less than half of smartphone users will use them to keep up with the Games.
CBC’s first Olympic numbers
More than 19 million Canadians watched the live or encore Opening Ceremony on TV, and the CBC Olympic Games app has been downloaded over one million times.
BMW Canada unveils Olympic campaign
The 60-second TV spot is supported by digital display ads that will update to congratulate athletes as they win medals.
CBC goes cross-platform for Sochi sponsorships
Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.
Rogers unveils first NHL programming details
The media co announced it will expand Saturday night coverage, introduce younger-skewing Sunday night events and build a new NHL studio as part of its blockbuster deal.
CBC announces digital Sochi coverage
All television coverage will be available to livestream on CBC’s website and mobile apps, including a second-screen experience during Olympic Primetime.
Academy of Canadian Cinema & Television names new board members
Jennifer Dettman (pictured) from the CBC and Christine Shipton from Shaw Media join the board of directors, bringing its total to 18 members.
NHL’s human side on display in CBC doc series
NHL Revealed: A Season Like No Other has star hockey players unbottling pent-up emotions to promote the game and the league.
Credit Unions of Ontario launch first-ever TV spots
The newly formed group has unveiled a 30-second spot targeting adults aged 30 to 49.
Gatorade signs on to sponsor NHL Revealed
The PepsiCo brand is the presenting sponsor for the seven-part series that will air on the CBC and Sportsnet in Canada.
Bridgestone NHL Winter Classic draws record numbers
The hockey game brought in 3.57 million viewers, the most-ever for a non-playoff NHL game in Canada.
The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.
NHL’s Winter Classic a power play for brands, fans
The event hosted the largest-ever audience for an outdoor NHL game, and drew sponsorship plays from companies including Scotiabank, Honda and MillerCoors.
The evolution of brands on social
Rebecca Shropshire, director of digital sales at the CBC, on why brands and agencies are moving away from community management and towards ads on social media.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
