Articles Tagged ‘CBC’
Dragons’ Den, Ford reveal game changer
Gaye McDonald, director of marketing, CBC Revenue Group, talks to MiC about the lessons learned during the brand integration.
CBC asks CRTC for more flexibility
CBC’s Hubert Lacroix proposed to streamline the pubcaster’s genre-specific platform commitments in the face of persistent financial challenges.
CRTC approves $10 million Blue Ant deal for Bold
The company is taking the specialty channel over from the CBC.
Cracking CBC’s winter code
CBC English Services EVP Kirstine Stewart on cost-effectiveness and connecting with Canadians with the winter 2013 schedule.
Cracked, Arctic Air topline CBC’s primetime winter sked
Alan Dark, GM, CBC revenue group, tells MiC he is planning for new NHL games to be added to that lineup starting Dec. 1.
Fall TV: Mid-season check in
Directors from Maxus and Media Experts on the strong players and surprises from the first two months of the new season.
The Globe and Mail brings home the hardware
The newspaper’s site brought home the most Eppy Awards for a Canadian site, with the Edmonton Journal, CBC and Ottawa Citizen also winning awards.
CBC/Radio-Canada to cut $28.4M to deal with loss of LPIF
The pubcaster will cancel plans for four new local CBC radio stations, as well as cut from network schedules, communications and promotional budgets.
Arlene Dickinson Enterprises launches
Dickinson tells MiC the company will target entrepreneurs with digital, print and TV offerings.
Canadian Screen Awards adds a media partner
The new awards program names Hello! Canada as its print partner, and reveals sponsorship opportunities leading up to the event.
Kraft’s Jim Kozak joins CBC Revenue Group
The hire follows Jack Tomik leaving to join rival Rogers Media and Alan Dark being promoted to general manager of the sales division.
CBC and CTV play to draw with Big Bang Night and HNIC repeats
The Big Bang Night on CTV comedy block drew 1.24 million viewers on Saturday night, while the CBC drew a respectable 293,000 viewers to a repeat of a 1979 NHL playoff game.
Certified General Accountants play with numbers
The organization is running TV ads, which speak about Steam Whistle and Rona’s sustainable efforts, during business and news programming.
Jeffrey Orridge named GM of Olympics for CBC
Kirstine Stewart on the addition to Orridge’s title, and how the CBC is preparing for the 2014 Games.
Big Bang Night in Canada: trademark infringement or publicity stunt?
The CBC and Bell Media fought a short-lived legal tussle over the words “in Canada” used to promote CTV’s two-hour The Big Bang Theory comedy block on Saturday nights, against Hockey Night in Canada on the pubcaster’s schedule.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
