Articles Tagged ‘CBC/Radio Canada’
CBC taps Twitter for social Olympic coverage
The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.
CBC/Radio-Canada preps for Canada 150
The pubcaster has released its programming slate for the 2017 celebrations, along with its first sponsor.
Errol Da-Re lands at CBC/Radio-Canada
The former Shaw Media EVP of sales is tasked with leading Olympic sales at the pubcaster.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
Petro-Can fuels up a new branded content strategy
The company has partnered with CBC for a multiplatform sponsorship ahead of the next Olympic Games.
CBC/Radio-Canada restructures media solutions division
The pubcaster has reorganized with an aim to give clients (and agencies) a more efficient experience. (Updated)
CBC to broadcast news to office workers
The pubcaster has inked a content distribution deal with Pattison Onestop.
Parapan Am Games close with 2 million viewers
Overall 25% of Canadians tuned in for some part of CBC/Radio-Canada’s coverage of the games.
Should CBC go ad-free?
A Senate committee has tabled a report recommending an examination into the costs and benefits of TV advertising on CBC/Radio-Canada.
CBC/Radio-Canada’s new sales ‘solution’
The pubcaster’s Revenue Group has become CBC and Radio-Canada Media Solutions, as the team formalizes consolidation plans across the country.
CBC’s Hubert Lacroix: ‘I have no intention of resigning’
That defiance came as CBC toppers put details on its mobile-first programming strategy outlined earlier in the day at a heated employee town hall meeting.
The Volkswagen-CBC Beetle Roadtrip Sessions return
The car company is back sponsoring the program, this year expanding its French market presence.
CBC/Radio-Canada unveils FIFA World Cup sponsor list
The pubcaster will have activations from brands including Coca-Cola, CIBC and Budweiser during the broadcast, which starts on Thursday.
CBC/Radio-Canada reveals first Olympic partners
Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.
CBC/Radio-Canada partners with Canadian Broadcast Sales
Details of the partnership from the CBC, and news that Jennifer Smith has been promoted to national sales director for CBC Radio 2.
