Articles Tagged ‘Chevrolet’
Toyota boosts radio spend, McDonald’s pulls back: AdEase
Subway was the second most active advertiser during the week of Sep. 16 to 22.
Rogers stays on top of AdEase radio ranking
The company increased its spend from Aug. 12 to 18, compared to the previous week.
Boost and Kids Help Phone are new sponsors of The Amazing Race
The tenth season of the Canadian competition show is set to launch July 2.
Toyota stays at the top and IKEA increases its purchase: AdEase Radio
The home furnishing brand was one of the week’s biggest movers, climbing 380 places in Edmonton.
The Major League Soccer signs a new sponsor
Chevrolet will collaborate with the MLS to host events at the league’s training facilities, and will run digital ads in the stadium.
Spotted! Chevy makes a TikTok song using the Bolt
An effect on the platform also lets users sample the various sounds the EV makes and remix them into songs of their own.
Chevrolet turns to social to amplify The Amazing Race integration
In addition to its vehicles being on-screen, the automaker is keeping up engagement with a Twitter trivia contest.
More sponsors pause support of Hockey Canada
Chevrolet, Telus and Canadian Tire have joined Scotiabank in withdrawing support of the upcoming World Junior tournament.
Seven new brands sign on to sponsor The Amazing Race Canada
Desjardins, Subway and Guru Organic Energy are among those that will be integrated with the show’s eighth season this summer.
Chevrolet creates its own travel guide
The automaker created the Blazer Index to appeal to high-spending and stylish boomers.
Amazing Race Canada debuts sponsored Twitter Moments
The Canadian reality show is using the social feature to further its partnership with Chevrolet and increase fan engagement.
The Amazing Race Canada adds four new sponsors
Plus, Chevrolet has expanded its partnership to give away another vehicle.
ET Canada, Chevy return as partners on music contest
The campaign is adding more social support this time around.
Trade deadline draws NHL fans to TSN’s channels
A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.
How Chevrolet used Twitter to tap hockey families
Capitalizing on hockey fans’ love of second-screening, the automotive manufacturer embarked on its first Twitter campaign during the World Juniors.
