Articles Tagged ‘Cineplex’
Cineplex posts record Q3 revenue, lower earnings
Advertising revenue for the quarter was up by 22.7% versus the third quarter of 2012, with automotive and retail posting the largest category increases.
Cineplex second quarter earnings and revenue rise
Media revenues for the quarter were up more than 40%, with most ads coming from the automotive, electronics and communications categories.
Cineplex to acquire EK3 Technologies
The company is looking to expand its digital indoor signage unit, Cineplex Digital Media, which currently has networks in sports stadiums and theatre lobbies.
Spotted! Mazda puts moviegoers in the driver’s seat
The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.
Axe launches out of this world promotion
The men’s grooming brand is using a global campaign to support its new Apollo product line, as well as a contest that will send 22 people into space.
Scene targets mobile gamers with Kiip
The entertainment loyalty program is handing out free movies by partnering with the in-game rewards company.
Virgin Radio 96 mixes media
In addition to TV and online placements, the Astral-owned station has created a billboard that presents an RSS feed of music airing on the station in real time.
Cineplex posts solid Q1 earnings on The Hunger Games attendance
Showing major Hollywood tentpoles like The Hunger Games and The Avengers on giant screens is fending off competition from home theatre systems, says Cineplex CEO Ellis Jacob.
Cineplex Q4 earnings rise, despite falling theatre attendance
Media revenues jumped to a new high for the year, which saw the launch of interactive ads through TimePlay.
Cineplex to install another 100 RealD 3D systems across its circuit
The Canadian exhibitor continues to digitize its circuit to offer 3D films and other digital attractions that command premium ticket prices.
The Genie Awards launch campaign
The awards organization launches its largest-ever campaign to draw viewers to the show.
Toyota’s Scion iQ goes to the big screen
The world’s smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.
Scene promotes your crew
The movie rewards program has launched Scenetourage, awarding more points to users who see movies with family and friends.
Cineplex pilots in-cinema interactive ad product
The new venture will allow movie-goers to interact directly with the ads that appear during a film’s pre-show.
Cineplex revenues up for Q2
Media is up 16% for the quarter, thanks to a rise in Cineplex Digital Media.
