Articles Tagged ‘Cineplex’


Cineplex gets playful with new partner

The ins and outs of the entertainment company’s new multi-platform deal with Toys “R” Us Canada.

Photo: norlon, Flickr Creative Commons

Cineplex Q3 earnings hit by soft summer box office

Higher concessions revenue offset the impact of dud movies and falling attendance.


Cineplex plays with patrons

Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.

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Canadian Women’s Foundation shines light on human trafficking

The organization is aiming to get people involved in the issue with its new cross-platform and interactive campaign.


Cineplex partners with Oxford Properties for digital signage

The two companies will work together to build out new screen systems in each of Oxford’s 10 malls across Canada.

Photo: norlon, Flickr Creative Commons

Cineplex books reduced first quarter earnings

A bad winter and a weaker film slate impacted the bottom line at the Canadian exhibition giant, but ad revenues were up for the quarter.

Photo: atomicjeep, Flickr Creative Commons

TimePlay expands to Cineplex theatres across Canada

The pre-movie app will move beyond screens in Toronto and Vancouver to locations around the country.

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Real Sports Bar adds TimePlay

The MLSE-owned restaurant is using the app to connect with customers and brands through executions like contests with Molson during the Super Bowl.

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Rogers brings speed challenge to Cineplex

The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.

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SickKids brings cinema audience to their feet

SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.

Photo: atomicjeep, Flickr Creative Commons

Cineplex posts record Q3 revenue, lower earnings

Advertising revenue for the quarter was up by 22.7% versus the third quarter of 2012, with automotive and retail posting the largest category increases.

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Cineplex second quarter earnings and revenue rise

Media revenues for the quarter were up more than 40%, with most ads coming from the automotive, electronics and communications categories.


Cineplex to acquire EK3 Technologies

The company is looking to expand its digital indoor signage unit, Cineplex Digital Media, which currently has networks in sports stadiums and theatre lobbies.

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Spotted! Mazda puts moviegoers in the driver’s seat

The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.


Axe launches out of this world promotion

The men’s grooming brand is using a global campaign to support its new Apollo product line, as well as a contest that will send 22 people into space.