Articles Tagged ‘Cineplex’


Cineplex brings eSports to its screens

The entertainment company has announced the airing of an eSports doc and a live screening of a tournament from Germany.

movie virtual reality

Spotted! Cineplex goes for a virtual fright-fest

The media co has rolled out an Oculus Rift experience to promote Insidious 3.


Revlon’s ‘love’-ly cinema play

Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.

Photo: norlon, Flickr Creative Commons

Cineplex unveils The Rec Room as latest arcade gaming foray

The social destination will also feature live music, comedy acts and extensive food offerings.


Cineplex gets playful with new partner

The ins and outs of the entertainment company’s new multi-platform deal with Toys “R” Us Canada.

Photo: norlon, Flickr Creative Commons

Cineplex Q3 earnings hit by soft summer box office

Higher concessions revenue offset the impact of dud movies and falling attendance.


Cineplex plays with patrons

Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.

Havana - example for website

Canadian Women’s Foundation shines light on human trafficking

The organization is aiming to get people involved in the issue with its new cross-platform and interactive campaign.


Cineplex partners with Oxford Properties for digital signage

The two companies will work together to build out new screen systems in each of Oxford’s 10 malls across Canada.

Photo: norlon, Flickr Creative Commons

Cineplex books reduced first quarter earnings

A bad winter and a weaker film slate impacted the bottom line at the Canadian exhibition giant, but ad revenues were up for the quarter.

Photo: atomicjeep, Flickr Creative Commons

TimePlay expands to Cineplex theatres across Canada

The pre-movie app will move beyond screens in Toronto and Vancouver to locations around the country.

pick 3

Real Sports Bar adds TimePlay

The MLSE-owned restaurant is using the app to connect with customers and brands through executions like contests with Molson during the Super Bowl.

rogers blown away lte experiential

Rogers brings speed challenge to Cineplex

The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.

sickkids real life heroes

SickKids brings cinema audience to their feet

SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.

Photo: atomicjeep, Flickr Creative Commons

Cineplex posts record Q3 revenue, lower earnings

Advertising revenue for the quarter was up by 22.7% versus the third quarter of 2012, with automotive and retail posting the largest category increases.