Articles Tagged ‘Coca-Cola’
Spotted! Loblaw dishes out a taste of summer
The grocer kicked off its Eat Fleet Tour, which will offer consumers a chance to sample products from President’s Choice and national brands like Coca-Cola.
Coca-Cola Zero grabs the moment
The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.
MuchMusic reprises Coca-Cola Covers
The competition has grown, with prize partner Sony Music offering the winner an exclusive recording agreement.
OMD tops the Gunn Report
The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.
MuchMusic expands event footprint
Bell Media’s director of brand partnerships tells MiC about the sponsors for the Big Jingle and the additional events it plans on adding in 2013.
Novel magazine ads: MiC’s Global Tour
Karen Howe at One Advertising gives her thoughts on ways that brands in Brazil and the US are getting creative with an old medium.
Olympic blog: The torch arrives in London
Steve McEwen gives MiC a curbside seat to the sponsorship executions at the Olympic Torch Relay.
Olympic blog: Beware the brand police
A Canadian marketer living in London, Steve McEwen kicks off his Olympic coverage for MiC with local talk of the sponsorship debate ahead of the Opening Ceremony on Friday.
Powerade tests Canadian water for Olympic campaign
The brand’s worldwide campaign features a Canuck athlete and rolls out an app that informs users when to hydrate.
MMVAs sets a personal branded record
Sunday’s MuchMusic Video Awards will see five commercial minutes of branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry
Coca-Cola inspires Canadians to give back
Working with non-profit partners WWF, the Breakfast Club and ParticipAction, the soft drink maker launches a campaign targeting women.
Nestea challenges students to become an intern
The beverage brand is testing Canadian students’ marketing skills for the chance to work with Coca-Cola.
Invisible cars and bus shelter jukeboxes: MiC’s Global Tour
Laura Gaggi from Gaggi Media and Brian Fitzpatrick from Mindshare share their thoughts on OOH campaigns from brands including Coca-Cola and Mercedes-Benz.
Coca-Cola Covers expands for year two
The contest, which is put together with MuchMusic, is upping the stakes for this year’s big winner.
OMD gets top spot in Gunn Report
The annual listing ranks the most-awarded agencies and advertisers at media competitions worldwide.
