Articles Tagged ‘Corus Entertainment’
What’s up on Anne’s Island?
Targeting families booking summer travel plans, Corus has created a campaign with Tourism Prince Edward Island around the reboot of Lucy Maud Montgomery’s Anne of Green Gables.
Shaw Communications prepares for ‘pure play’ future
The company posted a 2.2% increase in operating income to $1.42 billion while net income fell to $218 million.
Big data: What the Corus-Shaw merger might mean
Industry insiders discuss the necessity of the deal and its potential impact on access to research, insights and data.
Analysts, pundits react to Corus-Shaw deal
A consolidated media offering means a more comprehensive opportunity for advertisers, although it might crank up the heat in negotiations, say pundits.
Corus Entertainment to acquire Shaw Media
The deal is worth $2.65 billion and will see Shaw Media exec Barbara Williams move to the Corus team.
Why LG Canada is sticking with the Hockey Wives
The electronics company has extended its sponsorship on account of the show’s strong ratings and its impact on brand lift.
Corus exiting pay TV, Bell Media taking TMN national
Bell Media has struck a deal with HBO to acquire all rights to its programming in Canada and has announced an original production development program.
W Network commissions Bachelorette Canada
A Canadian version of the series goes into production in March with plans to premiere in the fall.
TV advertising remains soft, but subscriber fees, sports see growth
Rogers, Shaw and Corus all released financials Thursday morning, with each reporting softer advertising revenue for TV but some finding increased strength in other areas.
Walmart brings toy testing to TV with Corus
The retailer has partnered with Corus for a two-part TV special and online campaign that aims to get its top toys in front of gift buyers before the holidays.
ICYMI: Corus rolls out everywhere apps
In case you missed it: Corus has released everywhere apps for its kids channels, The Marilyn Denis Show partners for a new family-friendly contest.
Corus announces charter sponsors
The entertainment co has tied up with Kimberly-Clark and Sunwing Vacations for custom integrations across all its kids and family brand channels.
Corus launches Quay Media Services
As part of the new business unit, the company has acquired Canadian closed-captioning company FastFile Media Services.
Kin Community influencers speak to brands
Kin Community personalities offer insight into how to best execute a brand integration with MCN partners.
Corus’s BIG goals for Kingston radio
The media co has made its second radio station rebrand in the market in six months, turning FM96 into 96.3 BIG FM.
