Articles Tagged ‘Cossette Media’
Decathlon Canada selects Cossette Media
The media agency will manage media strategy and brand development on a national scale.
Government rolls out campaign to reduce unemployment rate
The media buy, managed by Cossette, includes social networks, broadcasters, digital radio and digital screens.
Amazon sets date for advertising rollout on Prime
Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.
Joseph Leon leaves Plus Company
After nearly 11 years working with the network’s media agencies, Leon is moving on to a new venture.
Cossette Media appoints co-directors to lead the national agency
The agency’s media group president, Karine Courtemanche, says the new leadership structure is designed to accelerate growth.
What’s to come from Cossette’s Responsible Media team
What the agency is prioritizing to deliver on its mission one year in.
Axel Dumont launches collaborative consultancy Over The Rainbow
The former Cossette Media president is looking to be a facilitator for media agencies, their partners and clients.
Omnicom, OMD lead Canadian COMvergence rankings for another year
Cossette, UM, Carat and Initiative rounded out the top five agencies.
Roundtable: Building brands with better data
With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.
Plus Company hires Karine Courtemanche to lead media group
Touche!’s long-time leader will work with Mélanie Dunn to “evolve” the company’s entire portfolio as Axel Dumont leaves the agency.
What media agencies need to prepare for when the Online News Act passes
If Google and Meta pull news from their platforms, advertisers may have to contend with a void of support and a flood of misinformation.
Cossette Media adds a VP to its responsible media team
Long-time staffer Adriana Novoa has been given an expanded mandate to work across offices and clients.
Media assignment among series of new Telus RFPs
The telco will continue to work with The&Partnership and Cossette, but wants to bring on new partners to meet increased demand for creative and strategic work.
How media leaders are bracing for a recession
Agency executives explain their perspectives on a coming economic downturn and how it will impact business.
Media leaders offer their resolutions and predictions for 2023
Execs explain what they will be focusing on internally, as well as the industry trends they are planning to respond to.
