Articles Tagged ‘Cossette Media’
People Moves: Glassroom and Cossette Media make strategic appointments
The former agency creates new roles to support its growth, while the latter looks to better develop its digital offerings.
Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
Decathlon Canada selects Cossette Media
The media agency will manage media strategy and brand development on a national scale.
Government rolls out campaign to reduce unemployment rate
The media buy, managed by Cossette, includes social networks, broadcasters, digital radio and digital screens.
Amazon sets date for advertising rollout on Prime
Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.
Joseph Leon leaves Plus Company
After nearly 11 years working with the network’s media agencies, Leon is moving on to a new venture.
Cossette Media appoints co-directors to lead the national agency
The agency’s media group president, Karine Courtemanche, says the new leadership structure is designed to accelerate growth.
What’s to come from Cossette’s Responsible Media team
What the agency is prioritizing to deliver on its mission one year in.
Axel Dumont launches collaborative consultancy Over The Rainbow
The former Cossette Media president is looking to be a facilitator for media agencies, their partners and clients.
Omnicom, OMD lead Canadian COMvergence rankings for another year
Cossette, UM, Carat and Initiative rounded out the top five agencies.
Roundtable: Building brands with better data
With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.
Plus Company hires Karine Courtemanche to lead media group
Touche!’s long-time leader will work with Mélanie Dunn to “evolve” the company’s entire portfolio as Axel Dumont leaves the agency.
What media agencies need to prepare for when the Online News Act passes
If Google and Meta pull news from their platforms, advertisers may have to contend with a void of support and a flood of misinformation.
