Articles Tagged ‘eMarketer’
Millennials consume less traditional media, but trust it more (study)
Plus, TV outranks Instagram, but can it hold a candle to YouTube?
How many mobile ad clicks are accidental?
A new survey in the U.S. suggests the majority of them are, indicating a need for better ad use of the growing digital channel.
Canada’s internet users skew older: study
Plus, social media has 50% penetration among those 65 and older.
Digital to take up nearly half of ad spend by 2020: report
Mobile will also make up more than three quarters of global digital dollars.
Canadian mobile messaging growth to slow: report
According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.
A look ahead at Canada’s social media penetration: eMarketer
According to new North American social media numbers, 58% of Canadians will be on social media this year.
Traditional TV thrives and Netflix lags in French Canada: study
A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.
Growth in Canadian ad spend to slow across most media: study
In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.
Wearable growth slowed by lagging interest in smart watches: study
A new eMarketer study found that global shipments for fitness trackers are healthy, but the market has not been boosted by the advent of the Apple Watch as previously expected.
Digital video on the rise, but Gen X still loves traditional TV: study
People born between 1965 and 1980 tend to like social media for the “social” rather than the “media,” and more than 90% viewed non-digital TV at least once per month.
Canadian digital video viewing growth to slow in 2017: report
A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.
Mobile to dominate consumption and ad spend by 2018: study
The newest numbers from eMarketer show a steady decrease in time spent on all media except for mobile — and ad spend is gradually becoming more proportionate.
Facebook mobile revenue to hit $30 billion next year: study
New research by eMarketer predicts that 54% of the social media co’s ad revenue will come from outside the U.S. next year.
Do your dollars match consumer media habits?
In a tale of two platforms, a new report from eMarketer shows a continuing gap between time spent and ad spend on mobile and a surplus in print.
The top reason marketers choose programmatic TV
According to new research, programmatic TV spend is expected to reach USD $710 million in the U.S. this year.
