Articles Tagged ‘eMarketer’

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Is mobile video a bright spot for ad spend?

Plus, buyers discuss inventory shortage and what makes it premium.

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As the ad market braces for impact, how will digital fare?

While digital will grow, the pace will be slow – but eMarketer predicts spend will eventually return to double-digit growth in 2021.

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eMarketer downgrades ad spend growth forecast

After downgrading ad spend’s growth by 0.4 percentage points, the global firm is also suggesting that things could change for the worse once again.

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Quiet giant Pinterest grows in popularity

Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).

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What’s the state of Canadian programmatic?

Private marketplace trading is healthier in Canada than the U.S., but according to eMarketer, local video inventory is low.

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Linear wins in Canada, but viewership lags behind U.S.

eMarketer’s annual Global Media Intelligence report shows that Canadians are less into TV, both on linear and digital, than nearby markets.

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EMarketer dials back Amazon predictions slightly

The global marketing intelligence firm now predicts that Amazon will get a 7.6% share of digital ad dollars, less than previously predicted.

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Messaging apps to reach 2.52 billion people this year: study

WhatsApp is driving global growth, while the app remains niche in Canada.

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Alexa, lis-moi les nouvelles

Analytics firm eMarketer has upgraded its forecast for the Canadian smart-speaker market thanks to a key new skill.

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Display to account for half of Canadian digital ad spend: study

Video is driving the growth in display, while the search business is slowing down.

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Which age group is driving Facebook growth in Canada?

While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.

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Canada’s digital ad spend surpasses time spent: study

Ad spend is on target for digital, but print, radio and television still see problematic proportions.

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Digital consumption, ad spend to rise: study

Video is the biggest driver in ad spend, but Canadians may have reached peak digital.

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Growth in Canada’s digital spend will plateau: report

According to eMarketer, video is driving a major boost in display spend. On the traditional side, TV remains stable.

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What 2019 has in store for digital ad spend

A new study by eMarketer shows that digital will now take the lion’s share of global ad spend, but growth is set to slow.