Articles Tagged ‘experiential’
RBC targets millennials with old-school games
The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.
Spotted! Yonge-Dundas Square dances to the beat of a new drum
The Belize Tourism Board uses interactive dance and music to promote the country as a vacation destination for curious explorers.
Spotted! Delissio’s street-side pizza pop-up
The makeshift pizza parlour gave out more than 6,000 free pizzas to promote a more customized pizza experience.
Hillcrest Mall takes the show on the road
The Richmond Hill, ON shopping centre is celebrating the opening of a new wing with its first major campaign since 2012.
Gentlemen’s Expo shifts to focus on experience and emotion
The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.
Spotted! Wild Turkey takes tasters behind the scenes
The American bourbon brand is embarking on its largest Canadian push to date, targeting suburban whiskey drinkers with a touring mini version of its distillery.
Rogers brings music back to school
The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.
Crystal Light goes high fashion
The powdered drink maker launches an event to tap into its target demo’s passion for purses.
Disney XD launches summer tour
The Astral Media-owned channel plans to promote the recently launched youth brand with two experiential campaigns.
