Articles Tagged ‘experiential’
Spotted! Dewar’s scotch egg speakeasy
In celebration of Robbie Burns Day, the Bacardi-owned scotch brand hosted a themed competition to engage with millennial males.
Spotted! USS’s mobile music tour
In an effort to draw more social media buzz, the band played a mini-tour out the side of a van.
Spotted! Motorola’s mall funhouse
To promote its new line of smartphones and products in a whimsical way, the mobile phone maker has created some magic mirrors in the Eaton Centre.
Spotted! KitchenAid unveils gingerbread city to drive holiday sales
The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.
Spotted! Air Miles goes bricks and mortar
A pop-up shop at one of North York’s high-end malls will engage customers in-person with the brand throughout the remainder of December.
Spotted! Bacardi goes (ever)green
The rum company’s Christmas tree market, targeted at professional millennials, is part of an effort to make the brand synonymous with the holiday season.
Spotted! Hendrick’s Gin pipes up at the Eaton Centre
A pipe organ with cucumbers instead of keys may seem quirky, but senior brand manager Beth-Anne Perry says it’s the most on-brand way to reach new audiences.
Spotted! Royal Roads University’s new lending library
The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.
RBC targets millennials with old-school games
The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.
Spotted! Yonge-Dundas Square dances to the beat of a new drum
The Belize Tourism Board uses interactive dance and music to promote the country as a vacation destination for curious explorers.
Spotted! Delissio’s street-side pizza pop-up
The makeshift pizza parlour gave out more than 6,000 free pizzas to promote a more customized pizza experience.
Hillcrest Mall takes the show on the road
The Richmond Hill, ON shopping centre is celebrating the opening of a new wing with its first major campaign since 2012.
Gentlemen’s Expo shifts to focus on experience and emotion
The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.
Spotted! Wild Turkey takes tasters behind the scenes
The American bourbon brand is embarking on its largest Canadian push to date, targeting suburban whiskey drinkers with a touring mini version of its distillery.
Rogers brings music back to school
The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.
