Articles Tagged ‘Facebook’
ICYMI: Facebook’s emotions, Empire moving
In case you missed it: Brands are already on-board with Facebook’s new emotions, City is moving Empire and Space has signed on for more Doctor Who.
ICYMI: Grammys down, NBA All-Star up
In case you missed it: NBA All-Star posted big ratings, Grammy numbers were down and Canadian Living has a new editor-in-chief.
ICYMI: Facebook’s new caption tool, Yahoo hits the links
In case you missed it: Facebook has a new video ad caption tool, Yahoo has a content partnership with PGA and BNN has hired a new anchor.
Instagram expands its video options
Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.
Facebook sees spike in mobile ad spend
Josh Bloom of Facebook Canada on his company’s focus on giving advertisers’ actionable insights from its reservoir of data.
The year that was meant to shine the spotlight on VR
Experts discuss limitations to the use of virtual reality in media executions in 2016.
Instant Articles lands on Canadian Facebook pages
The social media network has launched its publisher-inspired product here and also made it available on Android devices globally.
ICYMI: TSN adds more tennis, Atedra picks up publishers
In case you missed it: TSN will be airing more tennis in 2016, Atedra has added to its Quebec publisher list and AdParlour Canada has named a new head of sales.
FBIQ debuts in Canada with mobile behaviour report
Facebook’s research unit launches its first event in Toronto showing how parents and millennials engage with content on its networks.
Facebook unwraps its top holiday insights
Canadians have reported spending less this holiday season, but where are they spending? The social media co has released data to help decipher the landscape.
The top beer brands on Facebook and Twitter
Who’s got the best engagement, impact and responsiveness on the platforms, according to a new report from Engagement Labs.
Facebook expands 360 video to brands
With six brands testing video campaigns across several global markets, the social media platform looks to expand opportunities for immersive storytelling.
Justin Trudeau’s Twitter win
Canadian voters’ engagement on social platforms for the campaign shows how advertising around elections is likely to shift over time.
Facebook’s new low-tech video unit
The platform has a new ad option that allows clients to put photos together and form a video slideshow.
Rogers goes Peanuts with Fox
The telco is promoting its family phone plans through a unique partnership with Fox Studios for The Peanuts Movie 3D.
