Articles Tagged ‘Facebook’
Inside Facebook’s plans for local Canadian news
Representatives from 11 different outlets will take part in a program to help better understand their places in the digital and social ecosystem.
ICYMI: Facebook updates ad policies, FEPE International rebrands
Plus, Stingray Radio Inc. enters the Welland radio market with the purchase of Giant FM and Country 89.
Even with a $3 billion legal hit, Facebook makes big Q1 gains
The company pulled in an all-time high of $14.9 billion in ad revenue.
Kids are tech-savvy, but some are still traditionalists: study
Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.
Is public scrutiny enough for Facebook?
Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?
Why the duopoly persists, by the numbers
Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?
Facebook phasing out some ad metrics
The social media giant is altering the “relevance score” metric by adding three new figures.
Facebook adds events to Stories
It’s the latest move in the social media giant’s attempt to get more out of the Stories format.
What’s in store for digital outside the duopoly?
As legacy media companies and digital publishers struggle to keep up, a new report by Polar shows it could only get worse.
Facebook makes major gains in Q4
Now, 93% of the company’s ad revenue comes from mobile advertising.
Facebook reigns supreme with Canadians: study
Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.
ICYMI: Adapt Media inks new partnership
Plus, new features on Facebook and gifts from the Globe.
Facebook revamps collection tool
Lists of saved images, videos and ads are now shareable, in an effort to increase shopping and browsing on the platform.
ICYMI: Corus signs a new podcast
Plus, Facebook has launched its Watch Party feature globally and the Supreme Court rules against a Vice journalist.
How Vitaly spends its social marketing dollars on Black Friday
The Toronto-based jewelry designer Vitaly has rolled out extensive social campaigns to promote its brand internationally.
