Articles Tagged ‘Goodlife Fitness’


Why GoodLife chose to return to TV

Marketing director Sharon Litwin says after three years of targeting millennials, it was time for a new approach.


Wattpad grows ad-focused model

The Toronto-based platform is expanding its suite of ad products, aimed at driving more brand dollars to its site.

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Brands wrap themselves around online writing community

Goodlife Fitness and Cadbury Canada have executed story-based campaigns to reach Wattpad’s millennial-heavy world of online storytellers.


ICYMI: New board for Cieslok, Digital M expands

In Case You Missed It: The OOH company has a new digital board in Montreal, while Jergens gets personal with the help of Zoom Active Lifestyle.


Zoom Media expands Goodlife partnership

The OOH media company has added screens in more than 100 new gym locations.

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City Chase nabs new sponsors

Scion is now the title sponsor of the Amazing Race-style competition, and will also have its cars integrated into the event.

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Goodlife Fitness sends positive vibes

The latest phase in the brand’s “Good Life” campaign includes increased TV, radio and digital activity to target a broad audience.