Articles Tagged ‘Google’

Google blocks news content for certain users in Canada
The company says it is testing potential responses to the Online News Act, should its concerns with the bill go unaddressed.

Google rolls out Privacy Sandbox beta for Android
A small number of Android 13 users now have the ability to see the new ad targeting capabilities first hand.

Google’s ad business takes a dip in Q4
YouTube and the Google Network were hit particularly hard by advertiser pullbacks.

ICYMI: Twitter tries to show it is serious about brand safety
Plus, Google’s ad business faces a big legal challenge and Annex Media names new digital executives.

Major layoffs hit Alphabet and Microsoft
Both tech giant said they would be focusing resources on developing products related to artificial intelligence.

The war in Ukraine and Rogers’ outage were most-searched in 2022
Google’s data finds Canadian were highly interested in both global geopolitical matters and local current events.

Google reveals 28 Canadian recipients of its News Equity Fund
The announcement comes as Bill C-18 continues to make its way through parliament.

Alphabet misses expectations amid digital ad downturn
YouTube and Ad Network revenue were hit particularly hard, resulting in a 26.5% dip in net income.

Google rolls out its user-facing ad controls globally
My Ad Center allows users to customize which data and preferences are used to target ads to them.

TSN, Sportsnet announce 2022-23 Raptors broadcast schedule
Google, Mary Brown’s and Subway have signed on as new sponsors for TSN’s games this season.

Google makes DOOH available on Display & Video 360
The ads will not be personalized, and instead focus on the efficiency of programmatic buying in the OOH space.

The Trade Desk says Google’s loss was its gain in Q2
CEO Jeff Green was upfront about how challenges to the ad giant’s market control is benefiting his company’s revenue growth.

Google delays third-party cookie phase out, again
The move is being done to give the industry more time to test and familiarize itself with Privacy Sandbox.

What Google announced at this year’s ad event
Connected TV, shopping and performance ads took centre stage at Google Marketing Live.

Google is giving users more control over which ads they see
My Ad Center lets users decide the brands they see on Search, YouTube and Discover, as well as which data is used to personalize their ads.