Articles Tagged ‘GroupM’
Bell makes viewability pact
The media co will be providing viewability tracking through a new partnership with Moat Analytics.
New chief strategy officer at Mindshare
Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.
MediaCom tops global RECMA report
The agency beat former leader Carat on the Network Diagnostics ranking, which measures agencies based on factors like pitch competitiveness.
Stuart Garvie takes over sales at Bell Media
The former GroupM CCO takes over the top sales job from Mary Ann Turcke, who took over Kevin Crull’s position as head of Bell Media in April.
Upfronts 2015: ABC stacks its mid-season
Carolyn Froude, director at Maxus Canada, on ABC’s new slate, including reimagined versions of The Muppets and Uncle Buck.
Jake Norman moving to Facebook
The Mindshare Canada president and CSO is joining the social media company as its head of agency development.
Maxus picks up Valeant Pharmaceuticals
The agency is handling media planning and buying for the company’s fleet of products, which includes Cold-FX, Swiss Herbal and Bausch + Lomb.
MediaCom names new COO
GroupM veteran Toby Jenner has been promoted to the role.
L’Oreal is ‘Shazam-ing’ this Sunday’s Oscars
How the makeup brand is changing up its Academy Awards play this year, and details on other sponsors, ahead of this Sunday’s broadcast.
Game over for Super Bowl simsub: media reaction to CRTC decision
The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.
Microsoft gets exclusive with GroupM
The agency is getting first dibs at new ad units until the end of March.
L’Oreal inks integration deal with eTalk for The Brush Contest
Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.
MEC’s prescription for a successful 2015
What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.
GroupM appoints director of privacy
The company has named Rachel Glasser to the role, with online behavioural advertising as a key focus.
Alastair Taylor named Pauchuk’s ‘right hand’ at MEC
The former SVP and managing director has been promoted to a new role at the agency.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Touché! wins new grocery client in Quebec and New Brunswick
- Nextdoor rolls out ads for the first time in Canada
