Articles Tagged ‘Hasbro’
Spotted! Hasbro’s Dungeons & Dragons reaches next-gen with IRL game
Hasbro’s latest immersive experience is the franchise’s first of its size and complexity in Canada.
Spotted! Illuminarium turns Hasbro toy into immersive experience
Lite-Brite: Worlds of Wonder reimagines the iconic Hasbro property and features new components and play experiences.
Nerf creates a branded competition series
EssenceMediacom developed the content, which is running on Complex, with a focus on reaching teens.
Mediacom named media AOR for OLG
The agency’s momentum from 2020 continues with one of the country’s biggest media spenders.
Nerf’s new content program is all about brotherly love (and rivalry)
A social campaign, featuring Brady and Matthew Tkachuk, highlights the fun of playing with (and competing with) your siblings.
Hasbro consolidates global media account
The toy-maker and entertainment giant has moved its business to WPP’s GroupM after seven years with OMD.
ICYMI: VMC Media goes big in Texas; Hasbro, eOne deal closes
Plus, Anna Maria Tremonti returns to the mic and City Parent mag finds a new home with Media Classified.
ICYMI: Hasbro/eOne deal under a microscope
Plus, CBC North reverses a controversial radio decision, Rogers Ignite adds Prime Video and more.
Hasbro and eOne team up on My Little Pony campaign
The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.
