Articles Tagged ‘IAB Canada’
#Changethemodel: Chris Williams on TV ad measurement
The IAB president shares his take what needs to change in the digital television industry in Canada.
Chris Williams named IAB Canada president
The former Media Contacts managing director and SVP takes over from Paula Gignac next week.
Paula Gignac to step down from IAB Canada
The organization is accepting applications from potential candidates to take over her position as president until May.
IAB Canada launches Western Regional Council
The new council will be led by Trevor Carr, CEO of Noise Digital, and will focus on increasing awareness of digital in western provinces.
IAB Canada launches RTB committee and event
Committee chair James Aitken tells MiC why the organization needed to dive deeper into the RTB space in Canada.
IAB Canada releases 2012 ad standards
The new mobile, tablet and online guidelines have been released by the Canadian arm of the organization.
The future of metrics is social: Mixx Canada
Networked Insights account director says that to buy better campaigns, pay closer attention to social media.
Study: online video ads as effective as TV ads in brand recall
The report from the Interactive Advertising Bureau of Canada and Nielsen reveals that combining TV ads with online video ads is the most effective strategy in securing viewer recall for a brand’s message.
Internet advertising surpasses daily newspapers: IAB Canada
Canadian online advertising surpassed $2 billion in 2010, according to the report.
Tackling measurement challenges
IAB Canada research director Steve Rosenblum blogs day two of the Audience Measurement 6.0 Symposium in New York City.
The changing world of measurement
IAB Canada research director Steve Rosenblum blogs day one of the Audience Measurement 6.0 Symposium in New York.
