Articles Tagged ‘IAB Canada’

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Digital ad spend overshoots predictions

According to IAB Canada’s new report mobile ad spend now accounts for one in three digital dollars.

Facebook fights ad blockers

Facebook goes on offensive with ad blockers

“Facebook is showing the industry that publishers are quite capable of respecting their loyal audiences without third party intervention,” says IAB Canada’s Sonia Carreno.

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Chris Williams joins the ACA

The former president of IAB Canada lands a VP role with the industry body, as it evolves its digital mission.

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Entertainment content hardest hit by ad blockers: IAB Canada

Use of ad blockers remains stable in Canada, but content-rich categories are over-indexing with desktop users.

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WFA releases ad-fraud guidelines

The industry body’s report recommends a collective approach, proposing the retraction of agency fees and commissions where non-human traffic is involved.

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The state of the Canadian ad-blocking union

A new report from IAB Canada details the software’s penetration across the country.

Photo: A screen capture of the results page of the new tool.

IAB launches fee transparency calculator

The industry body has introduced a programmatic fee-transparency tool in the U.S., with IAB Canada working to adapt it to markets here.

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IAB works to demystify ad blocking, launches primer

The industry body is responding to the issue by increasing its industry education program and launching a new detection tool.

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Videology launches next stage in viewability measurement

The U.S.-based advertising software provider is enabling its platform users to sell inventory using viewability as a currency.

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ICYMI: New chair at IAB Canada, Songza’s last tune

In case you missed it: IAB Canada has named a new chair, Songza is folding into Google and Duncan Fulton won big at the CMAs.

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How media was consumed in 2015: report

Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.

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The IAB leans in on ad blocking

The New York-based organization has introduced the L.E.A.N. Ads program to start addressing the advertising industry’s formidable foe.

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Will ad-blocking on Apple curb display ad dependence?

Industry reaction to next week’s expected iOS 9 update that will allow Apple product users to block ads on its Safari browser.

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SlimCut Media moves towards completed views

IAB Canada president Sonia Carreno weighs-in on the value of cost-per-completed-views, as the media co introduces it to its private marketplace clients.

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You just missed the year of mobile: IAB Canada

Mobile ad revenue grew by 111% in 2014, jumping to nearly one billion dollars in Canada, according to the latest figures from the organization.