Articles Tagged ‘IAS’
Snapchat and Google announce brand safety reporting solutions and results
Google reports on its safety initiatives, while Snapchat partners with IAS to develop new brand safety solutions.
Consumers will blame brands if ads appear next to anti-diversity content
An IAS survey found the vast majority of audiences think placements should be on sites that promote DEI.
Integral Ad Science names new CMO
Khurrum Malik has been tasked with accelerating the measurement company’s growth initiatives.
Display ads are making big leaps in viewability
But IAS’ latest Media Quality Report finds that video formats, especially CTV, have the best rates for verified impressions.
Brands are right to avoid misinformation online
An IAS survey found that ads appearing near false or misleading content eroded trust and brand perception among consumers.
Consumers aren’t keen on having their data used for ads
IAS’ latest survey also finds roughly half of digital media practitioners lack awareness of regulations about data collection.
How context impacts the online back-to-school shopping experience
The results of the latest IAS survey will help brands understand the back-to-school spending plans of students and parents and how best to reach them.
IAS brings measurement tech to Pandora
The company’s tech can now be used to measure various metrics and detect invalid traffic on the audio platform.
Spotify and IAS partner on audio brand safety
UM Worldwide is helping test a solution to give advertisers more confidence in a growing area of ad spending.
Advertisers rely heavily on blocking to avoid misinformation
An IAS report found it was favoured over context-based approaches, despite the impact on ad reach.
IAS adds more reporting tools to contextual ad targeting
Control Panel brings new measurement and planning capabilities to the company’s Context Control offering.
IAS research shows consumers growing more wary of social advertising
Social media users are becoming more aware of inappropriate brand ads on platforms.
IAS launches live media quality measurement for connected TV
The company is also putting enhanced reporting capabilities for publishers into beta testing.
ICYMI: Spark Foundry links up with the DMZ
Plus, IAS gets Facebook accreditation and TheScore’s acquisition closes.
Industry efforts are putting a big dent in brand safety risk
IAS’ first half report also finds that the burgeoning connected TV category is also delivering high viewability.
