Articles Tagged ‘IPG Mediabrands’
Meet M2’s newest director
Tracey Johnson comes to the agency from her latest role at Starcom MediaVest Group.
The analytics dilemma
A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.
Banner ads linked with lower brand favourability: study
According to new research from IPG Media Lab and Kiip presented at Cannes, banner ads increase awareness for consumers, but lower the likeability of the brand.
Social media’s impact on how we tell stories: Cannes blog
The UM Canada director takes in star sessions from David Hasselhoff and Sir Patrick Stewart and shares how their online evolutions could influence brand work.
Canada strikes out in Media at Cannes
Our country comes up short once again in the Media, Mobile and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.
M2 adds a new digital director
Meir Vatagsky is joining the team from his most recent role at Mindshare, while Daryl Heroux has been promoted to director of communications strategies at the agency.
IPG Mediabrands hires North American COO
Chris Loll joins the agency following 12 years with WPP.
UM wins Heinz
The Mediabrands agency has won the brand’s business in Canada and the US.
Digital favours the bold at the NewFronts: blog
Will Pate, VP of digital at M2, gives Canadian perspective on the NewFronts and the shift of TV dollars to online.
Initiative names new president
Adam Luck is joining the agency and leading Canadian operations.
Inside IPG’s partnership with AOL
On the heels of the One by AOL announcement, Kristi Argyilan, president of Magna Global North America, talks details and new deals the agency will have in place by the time the upfronts roll around.
Adap.tv unveils programmatic TV option
The AOL Networks-owned company’s new launch is now available in the US and will be launching in Canada before the end of the year.
Canada’s mobile video inventory grows: TubeMogul
With an increase of 185% from October to December, Canada’s mobile video inventory is the fastest growing of any country on TubeMogul’s platform.
IPG Mediabrands promotes two in c-suite
Henry Tajer (pictured) is now global COO and Russell Marsh has been named the network’s first chief data officer.
M2 names new VP, client business partner
Robin LeGassicke joins the IPG Mediabrands agency from Maxus Canada.
