Articles Tagged ‘Lauren Richards’


Lauren Richards launches Pollin8

She tells MiC about the official launch of her consultancy and its plans for growth.


AToMiC Awards jury revealed

Details on the co-chairs, jury and important dates for the next edition of the innovative conference and awards show have been released.


2012 year in review: Lauren Richards

The communications consultant lets MiC in on her pick for best of the year, and shares her thoughts on what’s to come for 2013.

Stylish retro TV

Integration inspiration: US reality show imports

Lauren Richards and execs from MEC and MediaCom weigh in with potential activations on the Canadian versions of The Amazing Race and Big Brother.


Taking the pulse of the radio industry: Study

Lauren Richards and the Canadian Association of Radio Broadcasters measure the effectiveness of the audio medium.


Media reaction to CRTC’s decision on BCE/Astral

Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.


#Changethemodel: TVB’s Theresa Treutler talks ratings

The TVB president and CEO on the current state of the Canadian TV and digital video ratings system in Canada, and what needs to change.

Chris Williams, IAB Canada President - headshot July 2012

#Changethemodel: Chris Williams on TV ad measurement

The IAB president shares his take what needs to change in the digital television industry in Canada.

Copied from strategy - Lauren Richards_new

#Changethemodel: TV

Lauren Richards on why social media isn’t TV ads’ saviour.


Predicting the Cannes Lions winners

Lauren Richards, Taxi’s Steve Mykolyn and Juniper Park’s Alan Madill weigh in on Canada’s best work from the past year.


MiC’s Most Clicked 2011: Lauren Richards leaves Media Experts

Her departure as CEO of the agency is Media in Canada‘s most-read story for the year.


The rise (and fall) of the media shop

Lauren Richards shoots from the hip about media agency independence.


Initiative’s new EVP talks about her role

Sue Alexander Ash tells MiC about the plans and challenges ahead.


Lauren Richards leaves Media Experts

After four months as CEO, Richards confirms to MiC she has left the company.


Blog: Surviving the week

Media Experts CEO Lauren Richards reflects on contagious projects and a wake-up call to action.