Articles Tagged ‘Mazda’

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Mazda’s tap-to-buy billboard

A partnership with Pattison Onestop, J. Walter Thompson and Excelerator Media adds a touch of tech to an artful OOH installation.


TV and digital dominate consumer complaints: Ad Standards

Digital now represents one quarter of the complaints logged for advertising, most of which are based on inaccurate information.

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Spotted! Mazda turns heads

An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.


Mazda buys the top: Media Monitors

The car co purchased the most advertising in Toronto for the week of March 2 to 8.


AOL brings Makers to Canada

Former Dragon Arlene Dickinson, Dr. Lalita Malhotra and charity co-founder Yael Cohen Braun (pictured) are the first Canadians in the Mazda-sponsored series.


Mazda buys tops spot: Media Monitors

The car co bought the most radio advertising in Toronto for the week of Feb. 9 to 15.


Mazda signs on with the Property Brothers

Lynn Chambers, VP of client marketing at Corus Entertainment, on the new deal, the first integrated auto sponsorship for the W Network show.


Ford tops radio buys: Media Monitors

The car co had the most advertising airtime in Toronto and Montreal for the week of June 9 to 15.


Newad selected to promote Rogers Cup

The company is launching a summer-long campaign that aims to provide a comprehensive tennis experience that goes beyond the tournament.


Canada gets four Festival of Media Global shortlist mentions

Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.

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Mazda racing game leads to test drives

The Mazda3 Fast Lane interactive in-cinema racing game leverages the audience’s smartphones to create an experience that has delivered sales leads.

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Spotted! Mazda puts moviegoers in the driver’s seat

The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.


Mazda goes covert

The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.