Articles Tagged ‘MediaCom Canada’
Foursquare takes a dip in the ad pool
Robin Hassan at Starcom and Ian Giles at MediaCom speak to MiC about the impact that the social networking app’s new advertising program will have on the Canadian market.
MiC Editor’s Pick: Bringing fans into the fold
Welland, ON.-based band Street Pharmacy has launched a celebrity-brand inspired direct-to-consumer program to collect data and connect directly with fans.
#Changethemodel: Direct-to-consumer initiatives
MediaCom’s Kevin Keane on why creating programs that integrate into consumer’s daily lives, like the Nike+ FuelBand, has reached the point of being “business critical.”
Spotted! KitchenAid hosts a pop-up picnic
The PINKnic was held on Tuesday night in support of the Canadian Breast Cancer Foundation.
Fall TV: Primetime Battlegrounds
We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.
Dell and WestJet team up for experiential marketing campaign
Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience
Julie Myers takes the top spot at COMB
The ZenithOptimedia president was named board chair at the organization’s recent meeting.
KitchenAid gets a “Taste of Tuesdays” on Food Network
MediaCom Canada worked with Shaw Media to produce a branded programming block that has a pro chef showing viewers how to use the brand’s appliances.
Temptations hijacks with cats
The feline treat brand has launched a new online campaign aimed at increasing its presence with consumers in the digital landscape.
Spotted! H&M rises to the occasion
The brand has built a giant glass tent at Yonge-Dundas Square to start the summer season in style.
Canadians invited to discover America
Brand USA has rolled out its first global marketing campaign that forgoes scenes of famous landscapes and highlights the unfamiliar instead.
Canadian Tire ups its game
The company has partnered with the Ontario Federation of Anglers and Hunters to launch a campaign coinciding with the opening of specialty stores across Canada.
CBC, Rogers Media and Shaw Media partner to launch RTB exchange
Jeff Thibodeau from MediaCom Canada comments on the impact the launch will have on the Canadian online ad market.
TV Day: Measuring TV’s social pulse
Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.
MediaCom Canada names Michael Neale CIO
Neale replaces Sylvia Criger in the position.
