Articles Tagged ‘MediaCom Canada’
MediaCom Canada clients get first dibs on Xbox app opps
The deal includes pre-roll and interstitial video ads on newly-launched entertainment apps on the system.
Blog: Matt Di Paola at SXSW
Which brands did the festival best, and what to expect next year, from MediaCom Canada’s chief strategy and innovation officer.
Canadian media agencies earn nods at Internationalist Awards
PHD Canada and Starcom MediaVest Group both have two nominations, with MediaCom Canada picking up one nod at the fourth annual awards.
Maytag takes over Monday night at the CBC
The home appliance brand has produced co-branded spots with the broadcaster that will air during shows including Coronation Street and Redemption Inc.
Mars works, rests and plays with Canadians
The chocolate bar brand launches a new campaign with a TV spot and mini-doc showing how it helped a town build a hockey rink.
Brands launch pre-Super Bowl blitz
MiC asks industry members to weigh in on the value of releasing big budget ads online before Super Sunday.
H&M expands target for Super Sunday
The retailer is going big with its David Beckham Bodywear line launch.
On the MiC with Matt Di Paola
We caught up with MediaCom Canada’s chief strategy and innovation officer to talk about his first six months in media ahead of his DX3 appearance this Thursday.
MediaCom Canada makes a social hire
The media agency has hired Ian Giles as its director of social strategy.
M&M’s adds to its crew
The Mars Canada brand is promoting its new character, Ms. Brown, with a campaign launching in early February.
Canadian Tire finds a reason to stay indoors
The retailer shows consumers how its new line of fitness products can keep winter off their back.
MediaCom Canada adds director of engagement planning
Travis St. Denis is joining the agency as part of its strategy and innovation team.
Michael MacMillan’s Blue Ant Media to buy High Fidelity HDTV
Canadian publisher Torstar Corp. is also taking a 25% stake in Blue Ant Media for $22.7 million after it completes the High Fidelity HDTV transaction.
Canon promotes its transplant with transit
The camera co is taking the word on its compact cameras to the streets this December.
MiC’s Most Clicked 2011: MDC Partners win Target
The win was the result of the first integrated pitch from the company, and is MiC‘s fourth most-clicked story of the year.
