Articles Tagged ‘Nestle’
Cross-border Coffee Crisp activation highlights brand identity
The activation was available at Vancouver’s Peace Arch Park on July 4.
MiC Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
MiC roundtable, Part 2: forecasting mass audiences and role of AI
Industry leaders discuss how media is evolving.
Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.
WPP kicks off the fiscal year with mixed results
The company saw gains in Europe and India, but North America showed a 5.2% decrease.
KitKat launches campaign with customer-created OOH
Canadians can participate in a contest to appear on different street posters around the GTA.
Spotted! Dior decks the Distillery’s halls
The luxury brand’s second annual activation in the Toronto destination sees it up the glitz factor with a 56-foot, carousal-bedecked tree.
How NHL sponsors are activating during the Stanley Cup Playoffs
Dozens of national, regional and global partners are looking to tap the excitement of hockey fans.
Nescafe uses segmentation data to reach coffee-lovers across Canada
Environics Prizm allowed the brand to categorize consumers into distinct clusters.
20 brands are activating at the NHL Heritage Classic pregame festival
OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.
National Bank becomes new title sponsor of Rogers Cup
The National Bank Open presented by Rogers will have a full marketing campaign roll out in the months ahead.
Nestle’s breakaway deal with the NHL
The CPG co. is kicking off it’s first-ever partnership with the association by immersing its hero confectionary brand Kit Kat into commercial breaks.
Nestle consolidates Canadian media
GroupM will now handle both traditional and media for the CPG giant.
Spotted! KitKat breaks the mould
Custom bars and an Instagrammable environment are all part of an effort to engage young candy consumers.
Spotted! Aero gets experiential for S’Mores Day
The Nestle chocolate bar is aiming to connect one-on-one with consumers around moments of pleasure.
