Articles Tagged ‘Nestle’
Nestle consolidates Canadian media
GroupM will now handle both traditional and media for the CPG giant.
Spotted! KitKat breaks the mould
Custom bars and an Instagrammable environment are all part of an effort to engage young candy consumers.
Spotted! Aero gets experiential for S’Mores Day
The Nestle chocolate bar is aiming to connect one-on-one with consumers around moments of pleasure.
Spotted! A sophisticated ice cream pop-up
Häagen-Dazs has its eye on young professionals, with tasting “flights” of ice cream and booze-infused dessert cocktails.
Spotted! Nescafe targets Queen West millennials
The brand’s café is a stunt to introduce a new demo that loves hanging out in coffee shops to a homemade cup o’ joe.
Spotted! Delissio flips its model and goes door-to-door
The frozen pizza brand known for boasting that it’s “not delivery” switched up the message for one night through a partnership with UberEats in an effort to reach millennials.
Nestle and FILA make Rogers Cup debut
VP and CCO Rob Swann on the activations hitting Toronto and Montreal for this year’s tournament.
Delissio serves up pizza FOMO
The brand baked live pies on Periscope to celebrate National Pizza Day as part of a strategy to push the social media envelope.
Facebook expands 360 video to brands
With six brands testing video campaigns across several global markets, the social media platform looks to expand opportunities for immersive storytelling.
City’s digital proposal for The Bachelor Canada
The reality dating show has added new sponsors like Michael Hill Jeweller, which had Bachelor Tim Warmels “proposing” at Burlington Mall.
Kit Kat issues Chunky challenge
The Nestle chocolate bar has launched a contest to decide on its next permanent flavour.
Haagen-Dazs makes big comparisons
The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.
Vibrating ads and GPS-tracked chocolate: MiC’s Global Tour
Mike Power at MediaCom and Elizabeth Brennan at MPG comment on controversial print ads in India, a real-life Willy Wonka campaign in the UK and the latest innovation in bar pick-ups.
Wonka crowdsources a new anthem
In its first Canadian promo, the candy brand launches a contest that is immediately accessible in-store through mobile.
- Many brands are still spending on media. Here’s how they’re changing it up
- As media layoffs continue, Canadian government appoints new board
- What brands can learn from history (and how this is a little different)
- How Canadians are spending their isolation time online
- COVID-19 likely to hit agency results, say IPG and Publicis
