Articles Tagged ‘OMD’
Nissan’s holographic showroom
The car co takes a page from Minority Report to offer consumers a high-tech glimpse at its new models.
Astral joins the Gangster Squad
The media co uses its recently launched Cinemix package to promote the Warner Bros. film in Quebec.
2012 year in review: OMD
Cathy Collier and Shane Cameron on the best campaigns and biggest innovations in media, as well as trends in the industry.
The Weather Network travels to Middle-earth
The meteorological media co has partnered with Warner Bros. to promote the release of The Hobbit: An Unexpected Journey.
eTalk ventures to Middle Earth
The entertainment talk show has joined forces with Warner Bros. Canada to promote The Hobbit: An Unexpected Journey.
Rogers speeds up the tempo
For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.
Nissan sponsors special edition of Globe and Mail
The auto brand has launched an execution dominating the media co’s special US election edition and online coverage this week.
Nissan’s virtual showroom hits the mobile space
The auto brand has optimized its online sales area to be accessed on mobile devices, and will be promoting it with a YouTube takeover next month.
Music makes BC Dairy cows happy
The non-profit is using Global TV BC and Slice.ca to target a new audience in its latest campaign that believes “Music Makes More Milk.”
BC Hydro mobilizes its efforts
The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.
McDonald’s speaks candidly
The brand takes its “Our Food. Your Questions” campaign national to inform Canadians of its transparency initiative.
On the MiC: Tom Fotheringham
The OMD director of digital solutions on digital trends and what he will be covering at Friday’s IAB Canada Mixx conference.
AToMiC: GE mines the interactive landscape
The company has launched a 3D gesture board at Toronto’s Pearson Airport aimed at raising awareness around its mining business.
Spotted! Rogers gets sweet with experiential
The telco recently spent some time on campus, hooking up students with free ice cream, and also went online to directly target young adults.
Spotted! Subaru heats up Queen St.
The car co is finishing its BRZ launch campaign with a street-level execution in Toronto.
