Articles Tagged ‘Perry MacDonald’
People Moves: Perry Macdonald leaving Bell Media
And Environics Analytics adds to its executive team.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
Bell Media launches multiplatform ad-synching campaign
The new activation is in collaboration with Desjardins, spanning TV, radio, out-of-home, and digital.
Bell Media renews Snapchat deal
Bell Media content, including that from TSN, MuchMusic and ETalk, will be available on Snapchat Stories and Spotlight.
Bell Media gets granular as it enters addressable TV
The company’s ad VP explains why the data part of the equation is one of the biggest opportunities for its first-to-market offering.
Upfronts ’21: Bell Media is all-in on AVOD
The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.
Upfronts ’21: What Bell has planned for MuchMusic
Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.
Stingray, Bell Media partner on audio sales solution
The new Audio360 platform allows advertisers to target users on a combination of streaming audio services and traditional radio.
Are advertisers ‘falling’ back in love with TV?
All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?
Bell Media gives Super Bowl triple-simulcast amidst lower ad sales
The media co is driving viewers to tune into the Canadian feed with a “watch to win” contest, and has introduced a website to house the U.S. ads.
Bell Media introduces new upfront deals
Dynamic ad insertion on VOD and a new short-form video product were among the launches introduced at the media co’s presentation.
CTV gears up for Super Bowl 50
The field is set in California, but next year’s impending simsub decision is weighing heavy on the minds of industry members heading into this weekend’s game.
The Super Bowl Ad Challenge kicks off
CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.
