Articles Tagged ‘Quebec’
Quebec francophones watch more TV than their English peers: study
When it comes to programming, Quebecers are also more passionate about home-grown content.
Spark Foundry promotes a new vice president
Doha Skaf will now oversee the agency’s Montreal office.
Language and culture are important to francophone TikTokers
Although 59% consume TikTok content in English, French content is preferred by 87% of francophones.
Traditional TV thrives and Netflix lags in French Canada: study
A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.
More Transcontinental titles up for sale
A total of 93 newspapers have been put up for sale, mostly from Quebec.
Bell Media changes Quebec, OOH leads
Karine Moses and Debbie Drutz are both taking on new roles within the Bell Media sales department.
Is Quebec’s $36 million promise to newspapers enough?
Publishers of Quebec newspapers have welcomed the acknowledgement of the industry’s struggles, but is there still work to be done?
Rogers to close LOULOU, revive Châtelaine
Despite interest from buyers, LOULOU magazine is closing, as the media co announces other changes to its French-language publications.
Quebec newspapers ask for help
The publishers of Le Devoir, Groupe Capitales Medias, Hebdos Quebec and TC Transcontinental have banded together to seek government funding in the transition to digital.
Mindshare adds a director
Karine Huard has joined the agency’s new Montreal office as its director of business development and strategy.
GroupM puts a stake down in Quebec market
Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.
Quebecor gives advertisers more targeted options
The media co has partnered with Dialekta so clients can use real-time data to serve relevant ads to users of its digital network.
Oboxmedia further expands Quebec presence
The company has signed a deal to represent ads for the Quebec-focused Fan-O-Web suite of sites.
La Voix adds a new tune
Building on the success of its hit talent show, TVA is adding La Voix Junior this fall, with Charles Lafortune as host.
Jergens tweaks its Quebec voice
Using local talent for a series of TV and digital spots created a bonus social media opportunity for the brand in the local market.
