Articles Tagged ‘Rosanne Caron’

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COMB adds to its membership

With the addition of Clear Channel Canada and Thom Partners, the membership-based body has grown its roster and expanded its measurement capability.

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OOH ads pique shopper curiosity: study

The 2015 Canadian Shopper Study shows that OOH ads and mobile connections drive shopping decisions.

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COMB adds arena ad co to roster

Rec Media will have its about 2,800 ads measured by the out-of-home measurement bureau.

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OOH drives mobile action: study

The comScore data finds mobile users who view OOH are taking actions like looking up store locations.

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COMB-ing through the numbers

The organization is on a mission to synchronize the data it has on record with that of its OOH company members.

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OMAC president Caron to helm COMB

Rosanne Caron will head both organizations in the new year as current COMB president Karen Best steps down.

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Out-of-home dollars are on the upswing in 2014

Revenue from OOH is growing at a rate that is more than double that of overall ad spend in Canada according to OMAC.

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The state of OOH in 2014

Rosanne Caron of OMAC takes a Canadian look at recent global numbers from PQ Media and Warc.

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Consumer alertness leads to lasting brand impressions: OOH

Rosanne Caron, president of OMAC, breaks down new U.K. research on the mental state of people when they are outside the home.

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OMAC unveils updates

Organization president Rosanne Caron on changes to its resources, including market overviews for major centres across Canada.

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Icy vending machines and mobile storms: MiC’s Global Tour

Dare’s Ian Barr and OMAC’s Rosanne Caron weigh in on a series of out-of-home executions from Scotland’s Talisker Whisky, 7UP and Spain’s ANAR.