Articles Tagged ‘S&E Sponsorship’
MKTG Canada launch comes at time of sponsorship growth
Dentsu Aegis Network Canada CEO Annette Warring and MKTG Canada’s Brian Cooper on the growing role of sponsorship within media pitches.
Experts weigh in on Super Bowl ads and Canadian value
Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds
Scotiabank relives Canada’s “hockey dreams”
The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.
ICYMI: Corus rolls out everywhere apps
In case you missed it: Corus has released everywhere apps for its kids channels, The Marilyn Denis Show partners for a new family-friendly contest.
Tips on sponsoring Toronto’s first NBA All-Star Game
Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.
Toronto Raptors see broadcast boost
Numbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.
One Last Thing: Matthew Logue on Olympic sponsorship success
The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.
Olympic sponsorship: is it worth it?
Mark Harrison at TrojanOne and Matthew Logue at S&E Sponsorship Group weigh-in on ambush marketing tactics, and the value of brand investment in the Games.
