Articles Tagged ‘Sid Lee’

Sid Lee Enterainment

Sid Lee and Cirque du Soleil announce new venture

The agency’s chairman tells MiC about the launch of Sid Lee Entertainment, which will be led by Joanne Fillion.


Canada in Cannes: Making experiential magic with Sid Lee and Cirque du Soleil

Sid Lee chairman Bertrand Cesvet previews some of the agency’s presentation plans.

Sport chek

Sport Chek cheers on athletes’ parents

The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.


Spotted! Sport Chek launches retail lab

FGL Sports CMO Duncan Fulton tells MiC about the new store, and the brand’s plans to innovate in the mobile space.


Wonga launches in Canada

The UK-based money lending service kicked off its campaign in Ontario, with plans to move into BC and Alberta by the end of this quarter.


Cirque du Soleil, Bell Media officially launch joint venture

The president of Cirque du Soleil Media, Jacques Methe, tells MiC about the new company’s plans.


Rona brings it home

The home improvement company kicks off a new TV campaign that aims to tell Canadians about its true patriot love.


Rona renovates its Olympic media plan

The home reno retailer is increasing its Olympic sponsorship activation online, where Ipsos research says 23% of global viewers will be watching the Games.

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Canada kicks off Cannes

UFC champ Georges St-Pierre, Sid Lee, the Globe and Mail and strategy host the first seminar at the France ad Olympics.


C2-MTL: Michael Eisner on keeping business creative, and creating can’t-miss moments

Day three of the conference featured a talk by the former Disney CEO and revealed the results of the Sid Lee Boot Camp.


Videotron tricks technicians with new ad campaign

The Montreal-based telecom co caught its technicians on hidden cameras to highlight their customer service skills.

Les Affaires image 3

Les Affaires recruits Sid Lee to design its cover

The Montreal-based newspaper gave the agency control over what the cover of its latest issue would look like, based on the theme of creativity in business.


Stride Gum shows off its playful side

The Kraft brand has launched “Stride High,” an online contest that asks youth to create videos of themselves being creative with their gum.


Sport Chek’s digital switch

The retailer’s CMO talks to MiC about how its latest campaign is the start of a new era of advertising at the company.

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Dentyne showcases the elements of attraction

The Kraft-owned brand has launched a TV and OOH campaign to support a conversation it started last month through social media.