Articles Tagged ‘Sid Lee’

diveNetworksSidLee

Dive Networks brings Sid Lee on board

The company is working with the creative agency, installing data visualization screens in its office, and applying the numbers to its future Axe campaigns.

MARKS_Carte Blanche_TSA

Spotted! TSAs that forecast daily discounts

Mark’s campaign with Astral OOH links the dipping temperatures to storewide sales.

Mynorth

Sport Chek signs with the Raptors

The brand has inked a 10-year deal with the team that aims to tap into local basketball communities with crowd-sourced creative and documentaries.

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Postmedia posts fourth-quarter loss

The media co is banking on its four-platform strategy and proposed acquisition of Sun Media assets to bolster the company.

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Spotted! Mark’s steps into transit

The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.

McMorris

BCON bits

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

Whatittakes

The Verdict: #Whatittakes

Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.

Rob_Daintree_WEB SIZED

Sport Chek gears up for Sochi

Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.

RestaurantTakeover

Shaw Media partners with Keurig for new spots

The media co will launch a new campaign with stars of Food Network Canada’s Restaurant Takeover.

gratifries

Burger King trims the fat

the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.

PCFinancial

PC Financial shows its good side

The financial company is targeting female household leaders with a new multi-platform campaign and rebranding that focuses on the non-banking parts of life.

Marks

Mark’s expands its target in new campaign

The company is aiming to connect on an emotional level with a younger demographic through its latest campaign under the new tagline “Ready for This.”

Birks

Birks channels heritage for rebrand

The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.

adidas originals

Adidas gets interactive

The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.

Sid Lee Enterainment

Sid Lee and Cirque du Soleil announce new venture

The agency’s chairman tells MiC about the launch of Sid Lee Entertainment, which will be led by Joanne Fillion.