Articles Tagged ‘Sportsnet’
Sportsnet unveils cross-platform Blue Jays coverage
The Rogers sports brand will be covering the team on TV, radio, online and in print, as Boston Pizza expands its sponsorship.
Paralympics post strong opening weekend
Overall, 5.3 million Canadians have tuned in to the coverage at some point between Friday’s Opening Ceremony and Sunday evening.
Sochi Paralympic Games coverage announced
The Canadian Paralympic Committee Broadcast Consortium lead by CBC will broadcast more than 90 hours of TV coverage and 250 hours online.
Sportsnet pens another 12-year hockey deal
The multi-platform rights extension with the Canadian Hockey League will feature 50 games each season including the Memorial Cup.
TSN and Sportsnet announce Major League Soccer schedules
Bell Media-owned TSN to air 90 matches featuring various MLS teams, while Rogers’ Sportsnet is to carry just 11 Toronto FC games.
Rogers unveils first NHL programming details
The media co announced it will expand Saturday night coverage, introduce younger-skewing Sunday night events and build a new NHL studio as part of its blockbuster deal.
CBC announces digital Sochi coverage
All television coverage will be available to livestream on CBC’s website and mobile apps, including a second-screen experience during Olympic Primetime.
Scott Moore to oversee Sportsnet, NHL in new Rogers Media post
Moore will oversee two major sport portfolios at Rogers Communications, as he looks to leverage the group’s cable, wireless and media assets to make money on a 12-year, $5.2 billion deal with the pro hockey league.
Credit Unions of Ontario launch first-ever TV spots
The newly formed group has unveiled a 30-second spot targeting adults aged 30 to 49.
Rogers Communications renews Canadian TV baseball deal
The media giant also launches MLB Network in Canada as Sportsnet and TSN continue their battle for live sporting event viewers.
Gatorade signs on to sponsor NHL Revealed
The PepsiCo brand is the presenting sponsor for the seven-part series that will air on the CBC and Sportsnet in Canada.
One last thing: Michael Neale on the NHL’s deal with Rogers
MediaCom Canada’s chief investment officer closes the week with his thoughts on what the blockbuster deal will mean for Rogers.
Media reaction to the Rogers NHL deal
ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.
Rogers pays $5.2 billion for Canadian NHL rights over 12 years
Sportsnet has sent rival TSN to the sidelines as it gets all national rights to TV hockey, and offsets steep cost with sub-licensing deals with the CBC and TVA in Quebec.
Rogers adds sponsors, conference to Bills in Toronto
The executive director of the game, Greg Albrecht, tells MiC about the expansion of this year’s event.
