Articles Tagged ‘Sportsnet’
NHL broadcasters prepare for puck drop
Sportsnet, TSN and CBC talk to MiC about their post-lockout media strategies to promote the 2013 NHL season.
Hockey returns Jan. 19
Details on who has which games in the shortened season, which kicks off this Saturday.
Capital One hits the button
The credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.
Sportsnet takes Tour de France rights from 2014
The sports specialty channel adds the prestigious race to its expanding lineup of pro cycling broadcasts.
Pizza Hut signs year-long deal with Sportsnet
Kiera Yeates from MediaCom tells MiC about the program, which is the longest the QSR has signed to date.
Sportsnet petitions for the love of hockey
The sports channel played an impromptu game of hockey inside a Toronto mall to promote its online petition to bring back the game.
Specialty channels siphoning lost Hockey Night in Canada viewers
The NHL lockout has Canadian eyeballs moving to Teletoon and YTV to watch movies, The Comedy Network for laughter, and Sportsnet and TSN.
TSN, Sportsnet to share English Premier League games
Both sport specialty channels will air 190 matches over three years, starting with the 2013-14 season, as TSN raises its annual offering from 50 games.
Rogers quarterly earnings up, despite soft ad market
The company’s media group saw a continued softening in the ad market in its third quarter report.
NHL lockout: Bring in the replacement programs
With the first two weeks of the regular season officially cut, the CBC and Sportsnet have rolled out alternate Saturday night hockey programming.
Enterprise drives its weekend special with TV
The Canadian arm of the rental company has planned a television campaign for its weekend special of $9.99 rates for the first time.
NHL lockout: What’s a media buyer to do?
MiC speaks to PHD’s Rob Young and Starcom’s Bruce Neve about their concerns of a continued shut-out and the options if players don’t make it to the rink.
Sportsnet expands NFL coverage
The Rogers Media brand is adding Thursday night matches and expanding ad opps around the Buffalo Bills game in Toronto this December.
Sportsnet continues growth
Scott Moore tells MiC why the brand purchased the Grand Slam of Curling, and what’s next for its new events division.
CBC and Sportsnet team up for FIFA World Cup coverage
The sub-licensing deal makes the sports station a licensed broadcaster of the 2014 World Cup Brazil, and lets it broadcast soccer events to which the CBC has rights.
