Articles Tagged ‘TV’
Nearly 40% of Canadians watch streaming exclusively: Vividata
The newest Study of the Canadian Consumer dives into the country’s media consumption habits.
MTM Jr. uncovers how kids are watching TV
Even with the abundance of digital streaming platforms and on-demand content, children are still tuning into traditional TV channels.
Baby Boomers trust brands that appear on TV
Older Canadians have more buying power than any other generation and prefer optimistic messaging.
Canadians trust friends’ suggestions more than ads
New reports from MTM show that the majority of respondents discover what to watch and what to listen to based on recommendations from friends and family.
The Brick tops the list: AdEase TV
Meanwhile, streaming service Crave enters the top 10 and Subaru drops its position in all cities except Vancouver.
Global ad spend on TV to stay strong: study
According to Strategy Analytics, TV is still a major money-maker.
Skinny basic’s appeal is still slim: report
The MTM’s newest report shows that awareness of the offering is moderate, and it’s not winning back cord-cutters.
Cable fading and wearables rising: study
The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.
Blog: Trump, baseball and sunshine drove down fall 2016 viewing
Julie McIlroy, co-founder, M&K Media, details the 4% drop in viewing seen on Canadian screens.
America’s Got Talent takes the week: Numeris
The U.S. talent show had the most single-night viewers for the week of May 30 to June 5.
TV’s gestalt: What’s on offer for broadcast year ’17
PHD’s Rob Young points to the tech-focused nature of this year’s upfronts as buyers prepare to tune in on addressability.
A portrait of TV’s distribution landscape
Cable remains the number one method for accessing TV, even as it sees a drop in market share, according to a report from MTM.
Diving deep into boomers’ media consumption habits
An MTM study shows that boomers are fast adopters of new media, while still retaining certain traditional habits.
More smartphones, more streaming: report
With 75% of the Anglophone population using smartphones, consumption of audio and video content on those devices is also up.
The Big Bang Theory wins the week: Numeris
The laugher took the most single-night viewers for the week of April 27 to May 3.
