Articles Tagged ‘TVA’
TVA bolsters specialty offering with Serdy acquisition
Évasion and Zeste channels have posted revenue growth, but it has not always been consistent.
Quebecor revenues up for 2017
Adjusted media revenues increased 28.6% from last year, but the magazine unit records a goodwill impairment charge.
TVA’s broadcast dollars up, but magazines are down
The company’s French language magazines showed readership gains.
PyeongChang takes the week: Numeris
English Canada made the Winter Olympics the ratings leader, especially the Closing Ceremonies.
La Voix does a duet with RBC this season
TVA’s top-rated Quebec reality show kicks off its sixth season with a new sponsor.
Volkswagen communes with La Vraie Nature
TVA’s popular Sunday show co-brands with the automaker’s family-friendly SUV.
Elle Canada, Elle Quebec launch new retail strategy
Editor Julie Buchigner said the new custom content approach is indicative of modern editorial times.
Spotted! Life’s a beach
Sunwing drives a sunny message on Blue Monday in Toronto and Montreal.
Quebecor adds six-second TV ads
The media company is billing the offering as an economic use of ad dollars, making it easy to repurpose digital-first ads.
TVA CEO retires, company shuffles management
Julie Tremblay will step down immediately, with France Lauzière taking the top spot at the Quebec media company.
TVA Sports carries media growth at Quebecor
The Q2 results show broadcast was responsible for the media segment’s triple-digit increase in adjusted operating income.
Quebecor picks up Blue Moon, Ransom
The broadcaster made 10 additions for its 2017/18 slate across TVA and addikTV.
Elle Canada puts its best face forward with custom makeup collection
The TVA-owned beauty publication has partnered with Lise Waiter Cosmetics to create a custom makeup collection, a first for Canadian beauty magazines.
Traditional TV thrives and Netflix lags in French Canada: study
A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.
TVA retains SAQ account, revamps its custom title in print and online
The Quebec Crown corporation has consolidated its print titles and enhanced its digital offering to reach a younger audience online.
