Articles Tagged ‘Twitter’
Twitter Canada takes its message out of home
Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.
Twitter takes the mound with MLB partnership
The social platform will live stream one game per week, but only out-of-market games.
Twitter moves to monetize Periscope
The new option will give advertisers and creators a 50/50 split on revenue from pre-roll ads.
ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition
In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.
Gaming isn’t just for teens on consoles anymore, says Twitter
The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.
Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?
ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post
In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.
National Lacrosse League bypasses broadcast with Twitter deal
A new live-streaming partnership with Twitter means Canadians can watch matches without buying tickets or a subscription.
ICYMI: New hosts for the Junos, Twitter adds analytics for Moments
In case you missed it: Brian Adams and Russell Peters will headline the Junos, brands and users alike can track their Twitter Moments, and YouTube breaks down the video habits of working-age women.
ICYMI: Jay and Dan are coming home, Makeful gets into the culinary game
In case you missed it: Anchorboys Jay Onrait and Dan O’Toole will return to TSN in September, Makeful is launching a new instructional cooking series and Twitter is adding more control for users.
How Chevrolet used Twitter to tap hockey families
Capitalizing on hockey fans’ love of second-screening, the automotive manufacturer embarked on its first Twitter campaign during the World Juniors.
TVO takes The Agenda to Twitter
TVO will become the first Canadian media company to broadcast simultaneously on both TV and Twitter.
Twitter discloses video metrics error
A technical error has caused a discrepancy in video views for Android clients over the course of one month.
Twitter Canada onboards new head of agency development
Leanne Gibson, former head of ad products and business operations at AOL Canada, will help the company work more closely with agencies to create effective campaigns.
Twitter partners with TSN and Sportsnet for hockey highlights
Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.
