Articles Tagged ‘Twitter’
Twitter to lay off over 300 staff globally
CEO Jack Dorsey confirms the plans via the platform, tweeting a memo that said a “smaller and nimbler team” was necessary.
Twitter aims to cut the clutter
The social media co has launched Moments, a new tool that aims to help users find major events happening on the platform.
Global News ties up with Twitter for election night
To keep viewers glued across screens for the biggest political event of the year, the channel has partnered with the social media platform.
ICYMI: Disney is live, Twitter Ads expand
In case you missed it: Corus Entertainment has launched the Disney Channel in Canada and Twitter Ads are available in additional languages and countries.
ICYMI: People moves, Twitter’s rebrand
In case you missed it: new faces at Maxus Canada, Clear Channel and the CBC, and details on Twitter’s rebrand of its publisher network.
Dive deep into your Twitter case file now
The social media network has expanded its API tool’s search capacity to include its entire archive.
Social media chatter drives purchasing: report
Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.
Twitter’s new ad tool
The company has introduced an ads editor that allows large volume clients to work on multiple campaigns at once.
Second screeners are also content creators
Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.
New Twitter tool promotes event-based targeting
The social media network has enhanced its tools for marketers looking to advertise alongside major events.
Challengers rise to YouTube’s game
Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.
Twitter adds to mobile offerings
Twitter has added three new products to help brands promote their apps on its platform.
ICYMI: Facebook draws on Snapchat
In case you missed it: Facebook adds features to build its teen audience; new hires at Mode Media and m/SIX.
Twitter increases video focus
The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.
Facebook is tops for Canadians: MTM
Canadians’ use of social media networks was up in 2014, with Facebook as the most-used site in the country.
