Articles Tagged ‘Twitter’
Twitter snaps up SnappyTV
Twitter acquires the video-sharing site as part of its mandate to increase its relationships with major TV broadcasters.
How users differ across social networks: MTM
Twitter users are more likely to access social media on a smartphone and over-index on heavy sports and news consumption along with LinkedIn users.
Twitter TV conversation targeting arrives in Canada
The social network has expanded the program launched in the US and UK this November.
Havas Media and Seevibes introduce new social TV measurement
Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.
What are your followers sharing?: blog
Paul Cowan SVP of client development at Performance Content Group, analyzes one million followers of 52 branded Twitter accounts and comes up with some unsettling results.
Bud Light Digital Dreams promotes with Snapchat
The upcoming festival is targeting different segments of its audience through their corresponding social media networks, including skewing younger with the photo-based app.
Execs weigh in on Samsung’s Oscar screen time
Harvey Carroll, Veronica Holmes, Sheri Metcalfe and Lauren Richards on the record-breaking selfie, and how future integrations could be improved.
TunedIn aims to connect social and TV this Thursday
Details on the experimental app, which aims to connect social media activity to TV across Canada’s major broadcasters later this week.
Could Twitter leverage internet-TV chatter?
Marketers can hone in on those who tweet about what they’re watching on TV, but what if they want to reach #OITNB fans? Matthew Ramella, VP of digital at UM, weighs in.
Super Bowl posts second-best ratings performance
Sunday night’s CTV broadcast of the football game brought in an average audience of 7.3 million viewers.
TSN announces World Juniors Twitter Amplify campaign
McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.
The evolution of brands on social
Rebecca Shropshire, director of digital sales at the CBC, on why brands and agencies are moving away from community management and towards ads on social media.
Spotted! Good Shepherd takes its turkey drive to the streets
The Toronto food and services-providing charity has launched a Twitter-based turkey donation drive leading up to Thanksgiving weekend.
Pundits weigh in on Nielsen Twitter TV Ratings
UM’s Matt Ramella and MediaCom’s Robin Hassan talk about potential benefits and pitfalls of a Canadian version of the new metric, which launched in the US on Monday.
Cannes blog: Deb Roy and the future of Twitter
Pollin8 founder Lauren Richards on the inspiring Cannes talk by the platform’s chief media scientist, and the TV-social media connection.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
