Articles Tagged ‘UM’
How Vitaminwater has shifted its spend for 2014
The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.
How the Canadian Cancer Society is targeting digital natives
The org has launched one of its first fundraising media pushes with its new “Fearless Challenge,” encouraging those who live online to share their experiences for a good cause.
Are originals still hot? Media reaction to XES closing
OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.
Indigo picks a new media AOR
The book and gift retailer is attempting to evolve with a changing retail landscape, and its new agency UM is up for the challenge.
Spotted! Stella Artois hosts a Father’s Day pop-up
The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.
UM wins Heinz
The Mediabrands agency has won the brand’s business in Canada and the US.
Canada gets four Festival of Media Global shortlist mentions
Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.
Could Twitter leverage internet-TV chatter?
Marketers can hone in on those who tweet about what they’re watching on TV, but what if they want to reach #OITNB fans? Matthew Ramella, VP of digital at UM, weighs in.
Kraft and Keith’s MasterChef Canada activations
The brands are the key sponsors of the Canadian edition of the show, which launches on CTV this Monday.
Harvey Carroll on his jump to media
The new IPG Mediabrands Canadian CEO tells MiC about the opportunities he sees for media agencies to connect consumers with brands and the challenges of today’s rapid pace of change.
IPG Mediabrands names new Canadian CEO
Harvey Carroll has been named to the position from his most recent role at Grip Limited.
Spotted! Breaking Bad RV tours Toronto
Sony Pictures Home Entertainment invites fans to unleash their inner Walter White on social media for the launch of the show’s complete series Blu-ray/DVD set.
MasterCard touts the benefits of PayPass
A radio ad buy highlights the perks of paying quickly and getting out of the store.
Pundits weigh in on Nielsen Twitter TV Ratings
UM’s Matt Ramella and MediaCom’s Robin Hassan talk about potential benefits and pitfalls of a Canadian version of the new metric, which launched in the US on Monday.
UM wins Boston Pizza
The Mediabrands agency will lead the company’s English Canada business from its office in Toronto.
