Articles Tagged ‘UM’
Spotted! Stella Artois hosts a Father’s Day pop-up
The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.
UM wins Heinz
The Mediabrands agency has won the brand’s business in Canada and the US.
Canada gets four Festival of Media Global shortlist mentions
Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.
Could Twitter leverage internet-TV chatter?
Marketers can hone in on those who tweet about what they’re watching on TV, but what if they want to reach #OITNB fans? Matthew Ramella, VP of digital at UM, weighs in.
Kraft and Keith’s MasterChef Canada activations
The brands are the key sponsors of the Canadian edition of the show, which launches on CTV this Monday.
Harvey Carroll on his jump to media
The new IPG Mediabrands Canadian CEO tells MiC about the opportunities he sees for media agencies to connect consumers with brands and the challenges of today’s rapid pace of change.
IPG Mediabrands names new Canadian CEO
Harvey Carroll has been named to the position from his most recent role at Grip Limited.
Spotted! Breaking Bad RV tours Toronto
Sony Pictures Home Entertainment invites fans to unleash their inner Walter White on social media for the launch of the show’s complete series Blu-ray/DVD set.
MasterCard touts the benefits of PayPass
A radio ad buy highlights the perks of paying quickly and getting out of the store.
Pundits weigh in on Nielsen Twitter TV Ratings
UM’s Matt Ramella and MediaCom’s Robin Hassan talk about potential benefits and pitfalls of a Canadian version of the new metric, which launched in the US on Monday.
UM wins Boston Pizza
The Mediabrands agency will lead the company’s English Canada business from its office in Toronto.
Labatt unveils a new Budweiser brew
Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.
Budweiser thanks designated drivers
The Labatt beer brand has launched a digital-only campaign in which it surprises a real-life designated driver while he’s out with his friends.
Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
Industry reacts to BCE/Astral deal
Sunni Boot, Bruce Neve, Shelley Smit and Michael Neale weigh in on the implications of the $3.4 billion deal getting the green light from the CRTC.
