Articles Tagged ‘UM’
2023 Media AOY Silver: Innovation fuels UM
How the agency uses planning tools and data to identify trends and sentiments.
Report: RECMA’s 2023 quali-scores for Canada
UM tops the list for the third year in a row.
Shelley Smit named CEO of IPG Mediabrands Canada
Smit is replacing a departing Graham Moysey, with Ben Seaton stepping into her role as CEO of UM Canada.
Carat, OMD and UM top COMvergence ranking for Canada
Meanwhile, Dentsu topped the list of media networks, thanks in part to Carat’s win of the Telus Mobile business.
UM Canada cleans up and gives back on Impact Day
In addition to supporting local communities, the program has also resulted in $500,000 in donated media for BIPOC-owned businesses over four years.
Omnicom, OMD lead Canadian COMvergence rankings for another year
Cossette, UM, Carat and Initiative rounded out the top five agencies.
UM picks up media AOR duties for Upfield
The agency will lead efforts for a portfolio that includes Becel, Flora, ProActiv and Country Crock.
New study reveals how to do more with connected TV advertising
UM and MAGNA Media Trails’ findings explore various formats and features that can increase ad effectiveness.
UM Canada picks up FanDuel’s media business
The agency has been tasked with raising the sportsbook’s profile, taking over the account from Horizon.
Is the digital world as we know it about to end?
From the end of the duopoly to the rise of synthetic media, UM’s annual media outlook sees signs that foundational change is approaching.
Spotted! Spotify goes big to wrap up another year
High-impact out-of-home is once again the centrepiece of the Canadian component of this year’s “Wrapped” campaign.
BMO breaks its own media barriers for its content series
The bank is adopting connected TV and film fests to get its latest story about a woman-owned business in front of the right people.
RECMA releases its 2022 Canadian media agency evaluation
Three of the top five agencies are part of the Omnicom Media Group.
UM wins AOR duties for PokerStars in Canada
The agency’s primary focus will be on building and scaling PokerStars’ position in Ontario.
Amex works with Pinterest to help people plan their best weekend
The platform’s Pin Extension format helped the brand target personalized messaging around card membership.
