Articles Tagged ‘Volkswagen Canada’
Sponsorship news: Volkswagen teams up with Canada Soccer
Plus, an iconic western pizza chain (temporarily) rebrands to honour an Edmonton Oiler.
La Presse helps Volkswagen drive a new launch
A branded content push behind the new Taos SUV included a five-video series that used the publishers data to target adventure-seekers.
How did VW’s look into the future play out?
A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.
Volkswagen signs as CPL founding partner
The deal includes official jersey sponsorship, and opportunities to activate at every game.
Volkswagen communes with La Vraie Nature
TVA’s popular Sunday show co-brands with the automaker’s family-friendly SUV.
Touché’s data-driven transformation: MAOY 2017
The Media Agency of the Year’s new team and positioning statement reinforced its focus on data.
Touche’s new way to do YouTube overlays
In a YouTube first for Canada, Volkswagen gets a targeted audience thanks to some deal-making behind the scenes.
YouTube brand fallout: the Canadian impact
The brands that have confirmed ad spend has been paused in the market and where we go from here.
Volkswagen goes to the butcher’s
The carmaker has launched a TV campaign that places its Jetta in everyday situations to raise awareness about the model’s lowered price.
