Articles Tagged ‘YouTube’
Terse exchange between CRTC, Google sets stage for TV hearing
The CRTC’s Let’s Talk TV hearing opened with Google voicing its opposition to online regulation.
BroadbandTV extends NBA agreement
Founder and CEO Shahrzad Rafati says the Vancouver-based tech company will now also assist the NBA’s official YouTube channel.
MTV show moves online, enlisting corporate sponsors
As a YouTube series The Buried Life will create inspirational, branded videos for the likes of The Weinstein Co. and Contiki.
YouTube brass tout new management and monetization tools
A creator management app and built-in crowdfunding platform are among the new tools launching soon.
Sears Canada debuts shoppable spot
The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”
Every company needs to be a tech co: study
A new report from JWT highlights the top mobile trends on the horizon.
Watching video makes up 29% of all time spent online: MTM
Media Technology Monitor’s analysis of the English-language market in Canada highlights the growing popularity of streaming video.
Digital spinoffs of popular primetime shows debut during Olympics
NBC launches multiple web series creatively linked to four of its shows that will stream on YouTube and NBC.com.
Is YouTube really a “huge missed opportunity” for beauty brands?
Jodi Brown, director of content at Mediacom weighs in on a recent study that suggests influential vloggers are being overlooked.
CBC goes cross-platform for Sochi sponsorships
Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.
Google names new head of YouTube
Susan Wojcicki, who was hosting company operations in her Menlo Park, Ca., garage when it first incorporated in 1998, is being moved from her current post as SVP of advertising.
Super Bowl ads a score for YouTube
Big budgets, big stars, big promos? Super Bowl ads are a form of entertainment. Google stats show how streaming them online is changing the game.
Leaf.tv launches shoppable video hub
The how-to video website offers lifestyle brands direct product placement opportunities for viewers to buy as they watch.
Ender’s Game gets interactive on YouTube
EOne Films is promoting the launch of the movie with a takeover game that allows site visitors to play using their mobile devices.
Dempster’s targets DIY guys
The Canada Bread brand’s campaign steers away from moms to take aim at millennial males.
