Sean Dixon, director at OMD Canada, says vertical content, the focus of new WPP-DailyMail-Snapchat digital shop Truffle Pig, is still a niche concept.
A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.
Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.
Steve Williams has brought Jonathan Adams (pictured) onto the team as chief digital officer, his first major appointment since joining the GroupM agency in June.
Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.
David Pullan has been promoted to head up Unilever business in North America and lead the New York office for the media agency.