Articles Tagged ‘WPP’

MartinSorrell

ICYMI: Net sales down at WPP, Facebook updates Journalism Project

Plus, Quebecor has invested in a Montreal heritage site and Cineplex has launched another location of the Rec Room.

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GroupM updates viewability standards for mobile age

With mobile consumption habits now in mind, the WPP agency has declared that a video no longer needs sound – or to be user-initiated – to be counted as viewable.

michelePauchuk

Michele Pauchuk upped to CEO of MEC Canada

The promotion reflects a shift in the dynamic between the Canadian and U.S. outposts, with Pauchuk now reporting directly to North American CEO Marla Kaplowitz.

Castree

MEC hires Videology MD as global CEO

Tim Castree is joining the GroupM agency in the role, replacing Charles Courtier, who will officially leave the agency’s top post later this year.

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Canada takes four Internationalist Awards

PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.

ninoDiCara

WPP launches new content agency

The holding company has merged Canada’s Spafax and U.K.-based Forward Worldwide to create Bookmark. (Pictured: Nino Di Cara, EVP of content marketing, Bookmark Canada.)

Ad spend

GroupM downgrades global estimate

The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.

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The Big Picture: Maxus’ CEO Lindsay Pattison

The agency head outlines her three-T agenda for global change, and notes how Maxus’ Canadian outpost is faring.

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Millward Brown pacts with Medialets

The WPP company and the mobile and tablet ad serving platform have integrated to give advertisers a clear picture of their mobile campaign investments.

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GroupM acquires The Exchange Lab

Co-founder James Aitken is leaving the company as it merges into WPP.

dHardeman

Darren Hardeman moves to M2

The Maxus Canada managing director has moved into a senior role at the IPG Mediabrands agency.

3vAdvertising

What’s the value of vertical video views?

Sean Dixon, director at OMD Canada, says vertical content, the focus of new WPP-DailyMail-Snapchat digital shop Truffle Pig, is still a niche concept.

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Poor ROI tracking is hindering digital budgets: study

A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.

Multiscreen

ComScore and Kantar partner on cross-media measurement

Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.