Articles Tagged ‘WPP’


WPP launches new content agency

The holding company has merged Canada’s Spafax and U.K.-based Forward Worldwide to create Bookmark. (Pictured: Nino Di Cara, EVP of content marketing, Bookmark Canada.)

Ad spend

GroupM downgrades global estimate

The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.


The Big Picture: Maxus’ CEO Lindsay Pattison

The agency head outlines her three-T agenda for global change, and notes how Maxus’ Canadian outpost is faring.


Millward Brown pacts with Medialets

The WPP company and the mobile and tablet ad serving platform have integrated to give advertisers a clear picture of their mobile campaign investments.


GroupM acquires The Exchange Lab

Co-founder James Aitken is leaving the company as it merges into WPP.


Darren Hardeman moves to M2

The Maxus Canada managing director has moved into a senior role at the IPG Mediabrands agency.


What’s the value of vertical video views?

Sean Dixon, director at OMD Canada, says vertical content, the focus of new WPP-DailyMail-Snapchat digital shop Truffle Pig, is still a niche concept.


Poor ROI tracking is hindering digital budgets: study

A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.


ComScore and Kantar partner on cross-media measurement

Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.


New Maxus CEO leans into digital with hire

Steve Williams has brought Jonathan Adams (pictured) onto the team as chief digital officer, his first major appointment since joining the GroupM agency in June.

Copied from strategy - shutterstock_172686401

WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.


Mindshare names Unilever client lead

David Pullan has been promoted to head up Unilever business in North America and lead the New York office for the media agency.


Mindshare names chief content officer

David Lang has added the title to his position as president of Mindshare Entertainment.


Details and reaction to the Publicis Omnicom merger

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.