Articles Tagged ‘WPP’

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Canadian media usage, video display ads on the rise: report

GroupM’s “The State of Digital” research analyzes stats from 35 countries to consider the effects of tech on consumers and advertisers.

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Sorrell steps down from WPP

The holding company’s CEO has left following an investigation into alleged misconduct.

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Irwin Gotlieb steps down as GroupM chairman

Gotlieb is transitioning to a strategic advisory role at WPP.

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What Rob Norman is eager to leave behind

The outspoken industry veteran on how TV and digital can get along, what Google and Facebook need to change and why he’d be happy to never have another brand safety conversation again.

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Rob Norman to semi-retire from GroupM

The veteran chief digital officer will transition into a part-time role as an advisor in January.

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ICYMI: Net sales down at WPP, Facebook updates Journalism Project

Plus, Quebecor has invested in a Montreal heritage site and Cineplex has launched another location of the Rec Room.

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GroupM updates viewability standards for mobile age

With mobile consumption habits now in mind, the WPP agency has declared that a video no longer needs sound – or to be user-initiated – to be counted as viewable.

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Michele Pauchuk upped to CEO of MEC Canada

The promotion reflects a shift in the dynamic between the Canadian and U.S. outposts, with Pauchuk now reporting directly to North American CEO Marla Kaplowitz.

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MEC hires Videology MD as global CEO

Tim Castree is joining the GroupM agency in the role, replacing Charles Courtier, who will officially leave the agency’s top post later this year.

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Canada takes four Internationalist Awards

PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.

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WPP launches new content agency

The holding company has merged Canada’s Spafax and U.K.-based Forward Worldwide to create Bookmark. (Pictured: Nino Di Cara, EVP of content marketing, Bookmark Canada.)

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GroupM downgrades global estimate

The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.

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The Big Picture: Maxus’ CEO Lindsay Pattison

The agency head outlines her three-T agenda for global change, and notes how Maxus’ Canadian outpost is faring.