Articles Tagged ‘WPP’



WPP agencies launch Ford-specific shop

News

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.



Mindshare names Unilever client lead

People Moves

David Pullan has been promoted to head up Unilever business in North America and lead the New York office for the media agency.



Mindshare names chief content officer

People Moves

David Lang has added the title to his position as president of Mindshare Entertainment.



Details and reaction to the Publicis Omnicom merger

News

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.



GroupM rebrands its search marketing division

DigitalMobile

Outrider Canada will be changed to Catalyst Canada with Jeff Lancaster staying on as CEO.



Real Media customizes with clickable ad units

Digital

The business unit of WPP’s 24/7 Media has launched three new ad units that can be incorporated into video pre-roll.



24/7 Media announces new global positions

People Moves

The WPP company has created the role of EVP global client operations, and named its new CFO and the global president of the Real Media Group.



GroupM names chief digital investment officer

People Moves

Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.



GroupM reduces global ad spend forecast

Research

The company has revised its numbers based on factors including a loss of economic momentum.