Articles Tagged ‘WPP’



What’s the value of vertical video views?

Digital

Sean Dixon, director at OMD Canada, says vertical content, the focus of new WPP-DailyMail-Snapchat digital shop Truffle Pig, is still a niche concept.



Poor ROI tracking is hindering digital budgets: study

FeaturesResearch

A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.



ComScore and Kantar partner on cross-media measurement

Research

Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.



New Maxus CEO leans into digital with hire

DigitalPeople Moves

Steve Williams has brought Jonathan Adams (pictured) onto the team as chief digital officer, his first major appointment since joining the GroupM agency in June.



WPP agencies launch Ford-specific shop

News

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.



Mindshare names Unilever client lead

People Moves

David Pullan has been promoted to head up Unilever business in North America and lead the New York office for the media agency.



Mindshare names chief content officer

People Moves

David Lang has added the title to his position as president of Mindshare Entertainment.



Details and reaction to the Publicis Omnicom merger

News

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.



GroupM rebrands its search marketing division

DigitalMobile

Outrider Canada will be changed to Catalyst Canada with Jeff Lancaster staying on as CEO.