The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.
Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.
The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.
The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.
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The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.