Articles Tagged ‘Y&R’



WPP agencies launch Ford-specific shop

News

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.



Ford partners with Beyond the Rack

Digital

The carmaker is targeting young women with its first-ever sponsored sales event campaign.



enRoute taps people power for restaurant awards

DigitalPrintSocial

The Air Canada magazine is expanding its Canada’s Best New Restaurants awards with a campaign that encourages consumers to vote for their favourites.



BMO makes the ‘BMOst’ of summer

ExperientialSocial

The bank went grassroots, throwing an urban picnic in Toronto’s Yonge-Dundas Square to help promote its credit card, chequing and savings accounts.



Ford goes further in Quebec

DigitalSocialTelevision

The car company launched a Quebec-only campaign that features mini documentaries, including one about Montreal Canadiens GM Marc Bergevin (pictured), airing on TV and online.



Globe and Mail partners with Lincoln

DigitalPrint

The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.



Danone relaunches Silhouette

Television

The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.



Ford launches a doubleheader campaign

DigitalOut Of HomePrintRadioTelevision

The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.



Ford Fusion promotes with Dragons

Digitalscreening-roomSponsorshipTelevision

The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.



Hotels.com clears things up

DigitalTelevision

The online hotel destination rebrands and launches a national campaign aimed at making its services more transparent.