Articles Tagged ‘Y&R’

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ICYMI: Ad agency moves, Ipsos adds CMO

In case you missed it: Sid Lee acquired, Y&R folded into Taxi and Twitter adds to mobile tools.

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Jaguar ups engagement with interactive ad

The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.

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Ford partners with Beyond the Rack

The carmaker is targeting young women with its first-ever sponsored sales event campaign.


enRoute taps people power for restaurant awards

The Air Canada magazine is expanding its Canada’s Best New Restaurants awards with a campaign that encourages consumers to vote for their favourites.

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BMO makes the ‘BMOst’ of summer

The bank went grassroots, throwing an urban picnic in Toronto’s Yonge-Dundas Square to help promote its credit card, chequing and savings accounts.

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Ford goes further in Quebec

The car company launched a Quebec-only campaign that features mini documentaries, including one about Montreal Canadiens GM Marc Bergevin (pictured), airing on TV and online.


Globe and Mail partners with Lincoln

The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.

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Danone relaunches Silhouette

The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.


Ford launches a doubleheader campaign

The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.