Bree Rody
Spotted! Tweed chills out on Queen Street
The licensed cannabis producer is educating and introducing itself to Torontonians through a street-level pop-up.
Facebook adds more third-party verification to video metrics
Some metrics, such as percentage viewed and 30-second views, are also being pushed out.
Amazing Race Canada takes the lead: Numeris
The reality show grew its audience in most Canadian markets.
Auto, financial services buy big in Toronto: Media Monitors
Ford took the top in Toronto, while Mitsubishi scored in Montreal.
CBC gears up for Little League Championship broadcast
The deal is part of CBC Sports’ ongoing strategy to invest in high-performance, amateur sport.
Joe Strolz on how Snapchat is finding its groove
The country manager on how the platform transformed from specializing in AR, branded lenses and creator stories to more targeted performance media.
Alexandra Panousis joins Havas as president of media
The former Starcom CEO will focus on steering the agency’s media efforts while also driving collaboration.
Marne Levine on where Instagram goes from here
The Instagram COO on how SMBs are leading the way with features, and what still needs to come to Canada.
What are Canadians’ preferred social networks?
Canada isn’t among the top markets for Facebook, but it does rank high for Instagram and LinkedIn.
Vizeum introduces Velocity for increased ROI
Global president Thomas Le Thierry says the new data-centric platform will curb perceptions about the efficiency of media investments.
Bell courts gamers with e-sports sponsorship
The telco used a recent Red Bull tournament to showcase its fibre internet product.
Despite ad growth, Twitter’s stock takes a hit for Q2 results
Following the announcement, Twitter’s stock dropped 18%.
Corus restructures its marketing department
The company’s SVP Dervla Kelly will lead a more streamlined marketing and social digital agency department.
People Moves: District M, Crucial Interactive and more
Plus, one of Addictive Mobility’s former C-suite occupants has moved to an upstart digital marketing company.
Shell sticks with Mediacom
The WPP agency has held the gas company’s business for nearly 20 years.
